[Hiring] D2C Funnel Strategist @Eco Plus Solutions AB

Role Description

Are you a conversion-obsessed strategist who lives and breathes direct-response marketing? Do you know exactly how to turn cold Google Ads traffic into loyal customers through high-converting advertorials?

We are a high-growth performance marketing agency on a mission to turn rising D2C brands into market leaders through a holistic, data-driven framework. We are looking for a D2C Funnel Strategist to join our "GANG" and take ownership of our conversion creative engine.

The Mission:

• You will be the bridge between media buying and creative strategy.
• Your goal is to design, test, and optimize full-funnel journeys—specifically focusing on advertorials and landing pages that resonate with the unique intent of Google Ads traffic.

Salary: €45,000 - €50,000 + Attractive Benefits

Location: 100% Remote (Must be based in the EU)

Experience: 1+ Year in Performance Marketing / Copywriting

Your Responsibilities:

• Creative Conception: Continuously conceptualize and build high-converting advertorials across multiple angles and personas.
• Testing Roadmaps: Structure testing cycles based on solid hypotheses rather than random ideas. You define what we test, why we test it, and what the success metrics are.
• Data Analysis: Rigorously evaluate split tests. You read CTR, CVR, and ROAS to determine not just who won, but why they won.
• Customer Journey Mapping: Identify drop-off points and align the user's transition from the ad to the page to the checkout.
• Cross-Team Collaboration: Work hand-in-hand with our Performance Marketing team to ensure technical setup and creative strategy are perfectly synced.
• Client Communication: Present your findings, test results, and future roadmaps directly to clients with confidence and clarity.

Qualifications

• The Advertorial Pro: You've written and tested so many advertorials for paid traffic that you see patterns others miss.
• Direct Response Specialist: You've mastered the craft of hooks, leads, angles, and objection handling.
• Traffic Native: You understand why Google Ads traffic requires a different psychological approach than Meta or TikTok.
• Analytical Mindset: You don't guess; you use data to drive your next move.
• AI-Savvy: You use AI to accelerate your workflow but have the critical eye to fix what the machine gets wrong.
• Language: German (C2/Native) is a must for copywriting; English (B2) for internal communication.

Requirements

• Nice to Have: Experience in the Health, Beauty, or Supplements niches.
• Expertise in Voice of Customer (VOC) research: Analyzing reviews, support tickets, and interviews.

Benefits

• We live by our G.O.B.I.G. values: Growth, Opportunity, Best, Impact, and Gang.
• 100% Remote Forever: Bali, Berlin, or your balcony—as long as you deliver, we don't care where you sit.
• Villa Workcations: Twice a year, the whole team meets in locations like Cape Town, Crete, or Bali to work and bond.
• Your Benefit, Your Pick: Whether it's fitness, mobility, or a co-working space, you tell us what helps you perform, and we'll handle it.
• Real Growth: We provide the skill sessions and resources. We only grow if you grow.
• High-Impact Cases: You'll work on the most exciting D2C growth stories in German E-commerce—no boring retainers, just real momentum.
• Flat Hierarchy: A small, agile team of 1–10 people where your input counts from Day 1.