[Hiring] Customer Marketing Specialist @Cyera

Role Description

Cyera is seeking a dynamic and detail-oriented Customer Marketing Specialist to strengthen our relationships with customers and help tell their success stories that inspire trust and fuel growth. You’ll play a key role in expanding advocacy programs, refining customer data, driving engagement through communications, and supporting impactful events and campaigns that elevate the Cyera customer experience.

This role is perfect for someone who thrives in a cross-functional environment, enjoys working directly with Customer Success, Product Marketing, and Sales, and wants to help customers become vocal champions of our brand.

Responsibilities

• Customer Advocacy
  • Increase customer reviews on G2 and Gartner Peer Insights through structured outreach and engagement.
  • Support growth in Deeto signups and manage advocacy pipeline.
  • Partner with Customer Success and Product Marketing to identify and create new customer stories, case studies, and testimonials.
  • Coordinate customer reference requests for sales and content creation.
  • Track and report on advocacy metrics (e.g., review volume, sentiment, and participation).
  • Collaborate with design and content to bring customer stories to life through social, email, and events.
• Customer Marketing Data
  • Help refine and maintain customer data across Salesforce and other marketing tools.
  • Collaborate with internal teams to ensure data accuracy for segmentation, targeting, and reporting.
  • Analyze data to uncover opportunities for improved segmentation, personalization, and engagement.
• Customer Communications
  • Support the production and delivery of the monthly customer newsletter and lifecycle touchpoints.
  • Analyze and report on engagement metrics (open/click rates), driving continuous improvement.
• Campaign Execution
  • Assist with lifecycle, adoption, and upsell campaigns (e.g., Omni DLP adoption).
  • Partner with the Customer Success team on customer-focused content creation that drives measurable participation and pipeline impact.
• Event Support
  • Help manage logistics, invites, and follow-up for key customer programs, including the Technical Advisory Board, virtual forums, and customer webinars.
  • Collaborate with stakeholders to ensure seamless execution and strong customer participation.

Qualifications

• 0 - 4 years experience in customer marketing, customer advocacy, or related roles in B2B SaaS.
• Strong communication and storytelling skills with attention to detail.
• Familiarity with Salesforce, marketing automation platforms, and review platforms (G2, Gartner Peer Insights, Deeto).
• Proven ability to manage multiple projects simultaneously and meet deadlines.
• Collaborative, data-driven, and passionate about creating meaningful customer connections.

Requirements

• 3–5 new customer stories or case studies published per quarter.
• 20% increase in customer reviews across G2 and Gartner Peer Insights.
• Consistent monthly newsletter delivery with improved open/click rates.
• Successful support of two major customer events (e.g., Technical Advisory Board, community launch).
• Established repeatable processes for advocacy, communications, and event execution.

Benefits

• Ability to work remotely, with office setup reimbursement.
• Competitive salary.
• Unlimited PTO.
• Paid holidays and sick time.
• Health, vision, and dental insurance.
• Life, short and long-term disability insurance.

Compensation Information

Compensation Range: $60,000-$80,000. The range represents total compensation, and may include company bonus, incentive for sales roles, equity or benefits, as applicable. This compensation range represents Cyera’s good faith and reasonable estimate of the range of possible compensation for this role at the time of posting, and Cyera may ultimately pay more or less than the posted range. The final salary for this position will be determined in Cyera’s sole discretion, consistent with applicable law, and based on a variety of factors, including but not limited to the employee’s work experience, skills, and qualifications for the role, as well as the needs of Cyera’s business and other operational considerations. Final compensation will vary based on seniority and relevance of experience, location, and position requirements. This role may be eligible for potential merit increases based on factors such as individual or company performance, time in role, and other discretionary factors.