[Hiring] Customer Lifecycle Manager @AlgaeCal

Role Description

This is not just an email role. It’s a customer loyalty and retention role, with ownership across email, SMS, push notifications, segmentation, automated journeys, loyalty communications, and customer lifetime value.

You’re a lifecycle marketing expert who knows how to build smart, personalized customer journeys that drive retention, loyalty, and revenue. You’re great at creating and managing campaigns across email, SMS, push notifications, and other owned channels, ensuring every touchpoint feels personal, effective, and well-timed.

You know how to turn strategy into execution, keep programs running smoothly, and use platforms like Braze, Klaviyo, or SFMC to deliver personalized one-to-one marketing at scale.

If that sounds like you — and you’re passionate about increasing customer lifetime value, reducing churn, and building marketing that keeps customers engaged for the long haul — you might have what it takes to be our next Customer Lifecycle Manager.

Qualifications

• Experience leading, coaching, or managing a small team.
• 3+ years of experience in email and database marketing or a related function.
• Proven track record in developing, implementing, and analyzing automated customer journeys across multiple touchpoints.
• 3+ years experience working in marketing automation platforms such as Braze, Klaviyo, SF Marketing Cloud, etc. Braze certifications strongly preferred.
• Familiarity with CRMs like Salesforce.
• Direct response marketing experience.
• Familiarity with rewards and subscription programs, loyalty communication flows, and lead funnels.
• Data-driven with strong analytical skills and ability to measure effectiveness of programs and communicate actionable insights.
• Strong understanding of consumer marketing principles, customer segmentation, and multi-channel marketing.
• Extremely organized with strong attention to detail.
• Solid presentation skills, business acumen, problem-solving, and project management skills.
• Experience in health/supplement space is an asset.

Requirements

• Leading, coaching, and developing the team — setting a high bar for quality, guiding day-to-day work, and helping people do the best work of their careers.
• Creating and managing automations & campaigns that guide customers through every stage of the journey, focusing on increasing retention, loyalty, reorder rate, and customer lifetime value.
• Improving how we personalize communications across email, SMS, push, and other owned channels.
• Using data and customer insights to build comprehensive segmentation to ensure the right message reaches the right audience at the right time.
• Building, optimizing, and scaling customer journeys in platforms like SFMC, Klaviyo, or Braze, while continuously improving performance through testing and iteration.
• Overseeing marketing automation performance while helping build and expand other owned channels such as SMS and push notifications.
• Overseeing email design and messaging best practices.

Benefits

• A generous healthcare package.
• Monthly team events and activities.
• Flexible Stat Holidays with the option to bank days for later use.
• Weekly in-office team lunches.
• Casual dress code.
• Incredible dog-friendly, Yaletown office one block from SkyTrain.
• Professional Development: Opportunity to attend professional development conferences or workshops, with fees, accommodation, travel, meals, and related materials covered.