[Hiring] Curriculum Marketing Operations Coordinator @SANS Institute

Role Description

We are seeking a Curriculum Marketing Operations Coordinator to join our Central Marketing - Product Marketing team. This role plays a key part in supporting the development, launch, promotion, and analytics of SANS Institute short and long course training. This position will play a pivotal role in the successful release of ongoing updates to existing courses and launch of new courses. This position will also identify and implement operational processes to improve the efficiency and accuracy with which tasks are completed.

You'll thrive in this role if you are detail-oriented with strong organizational and project management skills, and the ability to master operational platforms quickly. You are a self-starter and organizer who enjoys multi-tasking and bringing many disparate operational tasks to completion simultaneously and on-time.

The person in this role will work with a cross-functional team of internal stakeholders and external partners throughout the course development and launch process to track, coordinate, and implement deliverables and tactics on multiple projects at a time. This person will schedule cross-departmental team meetings, working closely with the marketing and curriculum teams to ensure alignment on project goals.

The ideal candidate should also have strong reading, writing, editing, and attention to detail skills to serve as a point of quality and consistency control for all curriculum marketing content. They must engage in hands-on execution of marketing tasks, maintain a “can-do” attitude, and be willing to complete entire efforts without detailed oversight.

This position requires the Marketing Coordinator to be available and working during standard business hours, Monday through Friday from 8AM–5PM EST. You will work from home and must have an appropriate space and environment to execute work during these time periods. SANS supplies at-home workers with appropriate information technology and telecommunications support for their home offices. This position requires travel approximately every two to three months.

As a Curriculum Marketing Operations Coordinator, you will:

• Review and continually update course and instructor content in all print, web, and digital marketing materials to ensure that current, accurate information is published.
• Update course descriptions and instructor biographies in our document management system and provide output to the web team, Sales, Marketing, Business Unit teams, Leadership, etc.
• Project manage course launch/updates scheduling project checkpoints and deliverable reviews to ensure the appropriate team members are involved.
• Work with our internal teams to schedule, publish, and host instructor webcasts and livestreams.
• Coordinate with the Curriculum Product Marketing Managers all weekly curriculum community communications including content, featured training, key resources, etc.
• Publish blog articles written by our course authors and test different related “call-to-action content to grow our list and increase course and content engagement.
• Support the execution of social media campaigns, working with the design team to produce the appropriate graphics, post the content across different platforms, and help manage the marketing programs calendar.
• Ensure a measure of consistency across different curricula on items such as sales enablement materials, instructor biographies, social media graphics and newsletters.
• Engage with the tradeshow team to fulfill curriculum marketing requirements at various events.
• Proactively manage project delivery and approval process with little supervision, resolving action items, issues, and risks, including the instructor payment and purchase order process.
• Communicate with stakeholders regarding new and ongoing requests, project needs and changes.
• Collaborate closely with cross-functional teams including Curriculum Directors/Leads, Product Marketing, content creators, design, campaign managers, digital strategist, and more to ensure alignment and successful campaign execution, and delivery of annual projects.
• Track and analyze relevant metrics and data across our channels creating reports and recommendations to optimize content.
• Manage asset storage and organization across multiple platforms.
• Perform other related duties as assigned.

Qualifications

• 2+ years of marketing and/or program management experience
• Project management certificate a plus
• Understanding of SEO
• Detail oriented, excellent communicator, and ability to multitask within a team setting
• Able to be resilient when dealing with high-pressure situations
• Has a positive "can do" approach for all projects
• Must be a problem solver and adapt to changing priorities
• Strong project management skills in a fast-paced creative environment
• Ability to manage time appropriately and meet deadlines
• Ability to identify subtle issues that could result in major conflicts
• A team player that can provide creative ideas and cultivate productive relationships
• Working knowledge of analytics tools such as Google Analytics and Tableau
• Strong service orientation, project management, and organizational skills
• Unrestricted authorization to work in the USA; visa sponsorship is not available.

Benefits

• Competitive base salary, bonus opportunities, and a 401(k) plan with company match.
• Robust medical, dental, and vision plans; company-provided short term disability; optional long-term disability, supplemental life and AD&D insurance for employees and dependents; voluntary benefits including accident insurance and identity theft protection; fitness and wellness programs; and a company paid employee assistance program (EAP).
• Generous paid time off, including volunteer time.
• Access to professional development and SANS training opportunities.