[Hiring] Crypto Marketing Copywriter @Crypto Banter

Role Description

We're looking for a Conversion Copywriter who can sell crypto without sounding like every other project shouting into the void. You'll own the words that move people, from the first ad they ever see to the email that finally gets them to commit. This is the engine room of our growth, and the copy is yours.

• Write copy that converts, not just reads well:
• You'll write the ads, the landing pages, the emails, and the in-challenge messaging that turn a cold scroll into a paying participant.
• Every word earns its place or it gets cut.
• Own the email and lifecycle journey:
• You'll write and shape the sequences that carry a lead from first sign-up to active participant and beyond.
• Welcome flows, launch sequences, re-engagement, win-back.
• You understand timing, segmentation, and the psychology of the inbox.
• Fuel paid media with sharp creative:
• You'll partner with the performance team to write the hooks, angles, and primary copy behind our Meta and paid campaigns.
• You know that the creative is where the spend lives or dies.
• You can produce volume without dropping quality.
• Crack the crypto audience:
• You'll get inside the head of a trader, work out what they fear and what they want, and write in a voice that earns their trust.
• You translate complex crypto and trading concepts into copy that lands with both the degens and the newcomers.
• Test, learn and sharpen:
• You treat copy as something to be measured.
• You'll write variants, watch what wins, and feed those lessons back into everything you produce.

Qualifications

• Proven conversion copywriter with a strong portfolio of direct response copy that drove real results.
• Email and lifecycle experience with hands-on experience writing and structuring email and lifecycle campaigns.
• Paid media literacy, ideally with experience writing for paid social, particularly Meta.
• Crypto fluency with a genuine understanding of crypto, trading, and the culture around it.
• AI-powered workflow experience, using AI to multiply output and automate parts of the process.
• Numbers-aware, caring about how copy performs and using data to make it sharper.
• Fast and prolific, able to produce high-quality copy at a rapid pace.
• Direct communicator, writing and speaking clearly in UK English.

Requirements

• A working knowledge of search, SEO, and Google campaigns.
• Exchange experience.
• An understanding of trading.