[Hiring] CRM Marketing Manager @Constructor TECH

Role Description

The CRM Marketing Manager will be responsible for developing and implementing marketing flows and funnels in Salesforce Account Engagement, with a strong focus on engaging with university and educational organizations within our ecosystem. This role involves managing CRM tools, collaborating with stakeholders, and reporting on results across multiple projects. Experience with Salesforce Account Engagement is essential, and familiarity with HubSpot is a plus.

Duties and Responsibilities

• CRM Data Management:
  • Ensure the integrity and quality of contact data within Salesforce.
  • Manage CRM tools, oversee lead generation form creation, synchronization, and automation.
  • Coordinate migrations between HubSpot and Salesforce systems.
• Campaign Design and Implementation:
  • Design and improve campaign structures in Salesforce.
  • Manage marketing-sourced leads and create necessary Salesforce/Pardot forms and record types.
• Performance Analysis and Reporting:
  • Build ad-hoc reports to analyze marketing metrics.
  • Create and optimize dashboards in Analytics Studio.
  • Enhance funnel and email channel performance.
• Lead Scoring and Notification Management:
  • Design and implement lead scoring.
  • Revamp Salesforce task notifications.
  • Improve team efficiency.
• Tool Selection and Implementation:
  • Select and integrate tools like Zoom and Make to support marketing and CRM processes.
• CRM User Engagement:
  • Develop and manage CRM user engagement journeys.
  • Create evergreen, customized automated email communication for different segments.
• Segmentation and Compliance:
  • Manage segmentation lists and subscription types.
  • Ensure targeted communication and compliance with GDPR.
• Stakeholder Collaboration:
  • Work with stakeholders to collect requirements.
  • Suggest implementation strategies and report on results.

Qualifications

• Fluent in spoken and written English.
• 2+ years in CRM marketing management, with hands-on experience in Salesforce Account Engagement (formerly Pardot).
• Proven ability to create marketing automation flows, manage CRM systems, and develop various email communications.
• Strong skills in tracking, lead scoring, and notifications in Salesforce.
• Skilled in building reports and dashboards for marketing performance, focusing on optimization.
• In-depth knowledge of the customer journey in B2C and education sectors, with strong attention to detail.
• Experienced in working collaboratively with stakeholders and remotely within a distributed workforce.
• Authorized to work in Germany, Italy, Serbia, Bulgaria, or Singapore.

Benefits

• 💻 Choice of work equipment (e.g., laptop, monitor, etc.)
• 🇬🇧 English classes (iTalki – $130 monthly)
• ⏰ Flexible schedule (we usually work between 09:00/10:00 and 18:00/19:00 CET or EET)
• 👶 Newborn bonus (€500 per child)
• 🧠 Patent remuneration
• 🌴 Paid leave
• 🧑‍💻 Remote work in locations without our offices
• Hybrid work in locations with offices (2 days in-office, 3 days remote)