[Hiring] CRM Manager @Driftrock Limited

Role Description

We're hiring a CRM Manager to own the performance of every messaging & form journey a prospect experiences when they’re in-market. That means designing, testing and continuously improving the communication sequences that nudge a prospective buyer from "I filled in a form" to "I'm ready to purchase".

You'll be the person who turns lifecycle messaging from a set-and-forget asset into a constantly improving conversion engine. Our focus for this area consists of:

• More test drives booked
• More meaningful engagement with the automotive brands
• Lower drop-off at every step of the journey

You'll work with our product, engineering, customer success and OEM client teams, and you'll have direct ownership of a portfolio of journeys running across multiple brands.

Key Responsibilities

• Own the conversion funnel for end-customer communication journeys across WhatsApp, SMS and email, from first touch after lead capture through to post-order engagement.
• Design, build and ship A/B and multivariate tests on copy, timing, cadence, channel mix, personalisation, CTAs and journey structure. Ship tests weekly, not quarterly.
• Analyse performance at every step of the funnel. Identify the biggest drop-off points, form hypotheses, and prioritise the experiments that will move the metric most.
• Build a testing roadmap per OEM client and per vehicle segment, balancing quick wins with bigger structural bets.
• Write and edit messaging copy that converts. You'll partner with brand and creative where needed, but you should be comfortable drafting strong WhatsApp, SMS and email copy yourself.
• Develop best-practice playbooks for journey design (welcome flows, nurture, reminder sequences, re-engagement, post-test-drive follow-up) that we can roll out across our OEM clients.
• Partner with product and engineering to feed learnings back into the Convert roadmap, influencing what we build next.
• Report results clearly to internal stakeholders and OEM clients, with crisp narratives around what we tested, what we learned, and what's next.
• Stay close to deliverability and compliance across each channel (GDPR, opt-in handling, WhatsApp Business policy, SMS sender ID rules) so our experiments ship without surprises.

Qualifications

• 3+ years in CRM journey management, conversion rate optimisation, lifecycle marketing, growth or messaging-led roles, with a track record of measurably improving conversion through experimentation.
• Demonstrable experience running structured experimentation programmes (A/B tests, multivariate tests, holdout groups) and a clear point of view on what good experimental design looks like.
• Hands-on experience with at least two of WhatsApp Business, SMS, RCS and email as conversion channels, ideally across high-volume B2C journeys.
• Strong analytical mindset. You're comfortable interrogating funnel data, working with cohort analysis, calculating statistical significance, and pulling insight from messy datasets.
• Strong copywriting instincts and the confidence to write short-form conversion copy yourself.
• Comfort working with marketing automation, journey orchestration or CDP tools (e.g. Braze, Iterable, HubSpot, Customer.io, Klaviyo or similar).
• A bias toward shipping. You'd rather get a test live this week than design the perfect framework for next quarter.
• Excellent communication: you can present results and recommendations clearly to both internal product teams and senior client stakeholders.

Nice to have

• Experience working with automotive, big-ticket consumer or considered-purchase verticals.
• Experience running messaging at scale for enterprise clients or across multiple brands.
• SQL or comfort working directly with data warehouses (BigQuery, Snowflake, Redshift).
• Familiarity with the lead generation stack (paid social lead ads, lead capture forms, CRM integrations).
• A working understanding of LLM-assisted personalisation in messaging journeys.

Benefits

• A holiday entitlement of 24 days, increasing a day each year, capped at 28.
• Budget to attend conferences or courses to further your development.
• Flexibility to take courses or time on personal goals.
• Maternity and Paternity - Family comes first, so we have a package that means you can spend the time you need with your growing family.
• Health plan covering medical cover as well as dental, vision, hearing, mental health, cancer, rewards points and more.
• Share options in the company with very favourable option agreements.
• A company pension scheme contribution.
• Discounts and perks with CharlieHR.
• Life Assurance and Income Protection policies.
• Electric Car Scheme.
• Salary Sacrifice.