[Hiring] CRM Campaign Manager @Santander

Role Description

How do you create customer journeys that truly make a difference? In this role, you will take ownership of local customer journeys and shape how we communicate with end customers across channels. Your work will directly influence engagement, retention, and overall customer experience.

As a CRM Campaign Manager, you will own, develop, and optimize customer journeys in Salesforce Marketing Cloud, ensuring strong performance and alignment with business goals. While the role has a strong connection to the Finnish market, we are open to candidates based across the Nordics, provided you bring strong Finnish language capabilities.

• Own and continuously improve customer journeys in Salesforce Marketing Cloud, from strategy to execution and performance tracking
• Create and localize high-quality customer communication across channels (email, SMS, etc.), with a strong focus on Finnish language content
• Serve as the primary Finnish-language copywriter for customer communications, creating compelling and accurate content across email, SMS, and other marketing channels
• Work proactively with AI tools and capabilities to enhance content creation, optimize customer journeys, improve efficiency, and identify new opportunities for personalization and performance improvements
• Drive performance through data analysis, KPIs, and A/B testing to improve engagement and business outcomes
• Collaborate closely with Nordic and local stakeholders to align priorities and ensure consistent customer experience
• Leverage data, segmentation, and platform capabilities to enable personalization and effective targeting
• Contribute to agile ways of working, sharing insights, best practices, and continuously improving processes and journeys

Qualifications

• Fluency in Finnish (written and spoken), with the ability to create clear, engaging, and high-quality customer communication (essential)
• +3 years of relevant experience in CRM, digital marketing, or customer journey management
• Hands-on experience with Salesforce Marketing Cloud or similar CRM platforms
• Strong analytical skills with experience in data-driven optimization, segmentation, and performance tracking
• Solid understanding of customer journey design and cross-channel communication
• Knowledge of GDPR and relevant local marketing regulations
• Some technical understanding (e.g., HTML/CSS for email)

Requirements

• Experience working in Nordic or multi-market environments (advantage)
• Experience with AI tools to enhance marketing performance and workflows (advantage)
• Background in cross-sell strategies and lifecycle marketing (advantage)

Benefits

• Proactive and accountable, with a strong sense of ownership
• Collaborative and communicative, able to work effectively across teams
• Curious and solution-oriented, with a drive to continuously improve
• Comfortable working in an agile, fast-paced environment

Company Description

Interested in this opportunity? We encourage you to apply by June 14th. If you have any questions about the role, feel free to contact the Hiring Leader, Dan Frieden.

We perform background checks on all relevant candidates. For positions that require authorization and/or confirmation of suitability, a police certificate of good conduct and credit check must be presented. Background check is carried out with prior consent from the candidate.