[Hiring] Creator & Influencer Marketing Lead @Shopify

Role Description

We are building Shop's creator program. This is a hands-on role where you will:

• Find the creators, negotiate the deals, write the briefs, chase the deliverables, track the results, and pay the invoices.
• Help shape the strategy and own the execution as Shop builds this capability from an early stage.
• Ensure a steady flow of creator content that encourages people to install Shop, use it, and discover brands, with a defensible return.
• Collaborate with paid media, data, product, creative, Legal, Finance, and external partners to build a new growth capability inside Shop.

Your responsibilities will include:

• Source and vet: Build and maintain a pipeline of creators, checking audience quality, engagement, geography, brand fit, and past brand safety issues.
• Negotiate and contract: Set rates, deliverables, timelines, exclusivity, and usage rights, working with Legal on contracts.
• Brief well: Write actionable briefs for creators, including points, constraints, calls to action, and guidelines.
• Run the process: Own the lifecycle from sourcing through delivery, rights clearance, payment, and renewal.
• Track and attribute: Manage tracked links, promo codes, and deep links for every creator, ensuring attribution works before content goes live.
• Read and improve performance: Use reporting to assess views, engagement, installs, new buyers, cost per outcome, and lift by creator and format.
• Feed the rest of the funnel: Identify creator content worth licensing for paid and lifecycle use, secure rights, and hand it over.
• Stay compliant: Ensure compliance with disclosure requirements, usage windows, music and IP rights, platform rules, and gifting/payment policies.
• Scale the operation: Build tiers, templates, trackers, rights records, and documentation for managing multiple creators.
• Know the space: Track emerging creators, effective formats, and those already discussing brands on Shop.
• Use AI: Implement AI tools for creator research, vetting, brief drafting, and performance analysis.

Qualifications

• 5–10 years in creator, influencer, or social marketing at a consumer tech company, consumer brand, or agency.
• Hands-on ownership of a creator program at volume.
• Track record building a program, not only running an established one.
• Real fluency in the space: platform mechanics on TikTok, Instagram, and YouTube.
• Strong analytical skills for building trackers and reading performance data.
• Experience negotiating rates and terms while maintaining relationships.
• Exceptional attention to detail.
• Good taste and creative judgment.
• Working knowledge of disclosure and rights requirements.
• Clear, concise written communication.
• Comfortable with creator management tooling and building spreadsheets.
• Bonus: experience in fashion, beauty, entertainment, or sport; affiliate or commission-based models; multi-market programs; short-form video production.

Requirements

• Hands-on ownership of a creator program at volume.
• Real fluency in the space: platform mechanics on TikTok, Instagram, and YouTube.
• Strong analytical skills.
• Experience negotiating rates and terms.
• Exceptional attention to detail.
• Good taste and creative judgment.
• Working knowledge of disclosure and rights requirements.
• Clear, concise written communication.
• Comfortable with creator management tooling.

Benefits

• Opportunity to work in a fast-paced and dynamic environment.
• Impactful work that directly affects people's lives.
• Access to AI-enabled tools for enhanced productivity.