[Hiring] Creative Strategist & Producer @Tomorrow University of Applied Sciences

Role Description

The marketing team works across three growth levers: create demand, acquire demand, convert demand. Four people own that work between them. You own create demand.

Your job is to make more of the right people want a Tomorrow University degree. Choosing a degree is a slow, expensive, high-trust decision. Your work gives them a reason to pay attention and helps build the confidence to take the next step.

You set the content strategy and produce much of the work yourself. You decide:

• What we say
• Who we say it to
• Which formats and channels we use
• What is worth testing

You have support from part-time creators and a designer.

What You'll Own

• Make people want this degree
• Develop the content strategy across programs, markets, paid, organic, and social.
• Turn our positioning into creative that people understand and remember.
• Lead the creative for program launches and seasonal campaigns from first idea to execution.
• Work at strategy level and make the work yourself.
• Own social content strategy and creation.
• Test ideas and build on what works.

Qualifications

• 7+ years in performance creative, growth marketing, content, or social.
• Excellent writer across hooks, scripts, ad copy, captions, and campaign messaging.
• Comfortable shooting and editing yourself.
• Can design well enough in Figma or Canva.
• Creative testing is part of how you work.
• Comfortable being measured on outcomes beyond reach or engagement.
• Believe education can change lives.

Requirements

• Nice to have, not required:
• You speak German.
• You have worked in higher education, edtech, or another category with a long purchase decision.
• You have run creator or UGC programs.
• You can do motion design or advanced video editing.
• You are a strong photographer.
• You have worked on performance creative in a regulated category.

What Matters to Us

• Ownership & Independence
• Collaborative Mindset
• Clear & Thoughtful Communication
• Integrity, Curiosity & Growth
• Proactivity & Drive
• Commitment to Execution
• Passion for Sustainability, Entrepreneurship & Technology

Benefits

• Access to innovative programs for continuous growth.
• Twice a year, team Workation in Europe.
• 25 vacation days per year, plus public holidays based on your location.