[Hiring] Creative Strategist, Performance Marketing @Hyprwork

Role Description

This is a hands-on creative strategy role at the center of a high-volume, direct-response advertising operation. You will not just make ads. You will define the strategic framework that determines which ads get made, why they get made, and how they get tested, iterated, and scaled.

Hyprwork runs a creative engine that fuels significant daily ad spend across various platforms. The Creative Strategist owns the strategy layer of that engine, including:

• Defining angles, hooks, and ad structures that drive performance across every channel.
• Diagnosing creative fatigue and competitive shifts.
• Designing testing frameworks that systematically move from hypothesis to winner.
• Translating performance data into the next round of creative decisions.

You will work across the full creative lifecycle and across channels with very different creative requirements.

Qualifications

• 4+ years of experience in creative strategy, performance marketing, or direct-response advertising within DTC, ecommerce, or high-volume paid media environments.
• A proven track record of crafting and iterating on high-converting video ads, UGC content, advertorials, and direct-response creative across Meta, TikTok, YouTube, and ideally Native platforms.
• Deep understanding of sales psychology, persuasive copywriting principles, and buyer persona frameworks.
• Experience with creative diagnostics tools and methodologies for managing ad freshness, variety, and fatigue across large creative portfolios.

Requirements

• Confident reading and interpreting creative KPIs: ROAS, CTR, CPA, Hook Rate, Thumbstop Rate, View Rate, and conversion metrics.
• Experience designing and managing A/B testing frameworks for creative variables.
• Strong briefing skills and the ability to provide sharp feedback on creative output.
• Experience working cross-functionally with media buyers, growth teams, copywriters, and video editors.

Benefits

• A fully remote position with real ownership over the creative strategy.
• Competitive compensation and exposure across a growing portfolio of DTC brands.
• A data-driven team that shares results openly.
• A culture that values speed, intellectual honesty, and continuous improvement.