[Hiring] Creative Strategist and Media Buyer / User Acquisition Lead @Digital Business Card

Role Description

We're looking for someone who combines a creative strategist and a user acquisition lead — the owner of user acquisition who builds creatives that actually work and personally drives their scaling on Meta Ads. This isn't an execution role inside a ready-made structure. We're looking for someone ready to build the UA function from the ground up into a real system, make decisions on both the numbers and the content, influence business results, and grow together with the product.

Tasks

What you'll be responsible for:

• Researching competitors, audiences, and spy tools to generate ideas and hooks.
• Briefing designers and AI production with high-quality creative requirements.
• Implementing and developing AI tools in creative production (static/video generation, AI avatars).
• Building and evolving a creative testing system.
• Managing Meta Ads campaigns for Tier-1 markets (US, Canada, and others).
• Forming hypotheses, analyzing test results, and scaling winning creative + targeting combinations.
• Analyzing campaign performance: CPA, ROAS, cohort analytics, and key business metrics.
• Scaling ad campaigns without losing efficiency.
• Contributing to the development of the product's creative and marketing strategy.

Qualifications

• AT LEAST 2 years of experience as a User Acquisition Manager or Creative Strategist with a performance focus.
• Experience working at product companies with a strong performance culture.
• Hands-on experience managing budgets of $50,000+ per month on Meta Ads.
• Experience working with Tier-1 markets.
• Understanding of Web-to-Web and/or Web-to-App funnels.
• A strong feel for creative: understanding hooks, trends, and why something resonates with an audience.
• Experience building creative testing processes and making data-driven decisions.
• Hands-on experience briefing designers and working with AI creative generation tools.
• Strong analytical skills and systems thinking.
• Self-driven, with ownership of results.

Requirements

• Experience with AppsFlyer, Adjust, AEM, CAPI.
• Experience with spy tools (AdSpy, PiPiADS, Foreplay, etc.).
• Experience scaling ad budgets 2–3x while maintaining target metrics.
• Experience with Google Ads or TikTok Ads.

Benefits

• A hybrid role with a high level of autonomy and influence over the business — on both creative and numbers.
• Base salary of $2,500–4,000 (depending on experience).
• A bonus system tied to results and scaling.
• The opportunity for a compensation review based on performance.
• A path to equity in the product after a successful collaboration.
• Fully remote work format.
• A working product and an already-built sales funnel.
• An AI-first approach and budget for modern tools.
• Fast decision-making with no unnecessary bureaucracy.

Company Description

Digital Business Card offers a digital business card solution that enables individuals and teams to effectively share their professional identity with clarity and control, providing customizable templates and a user-friendly design experience.