[Hiring] Creative Strategist @JobRack

Role Description

I'm currently the one doing creative strategy, copywriting, landing page builds, and asset production across every client account we run — on top of client calls, media buying, and running the business. It's the part of my job that context-switches me the most, and it's the thing I need off my plate completely, not shared.

The first 30 days will be a fast, hands-on learning period — you'll shadow how we do things, learn our tools and systems, and get a feel for our clients and their markets. But this isn't an ongoing partnership where we split the work indefinitely. By day 30, the expectation is that you own this function outright, and I'm out of it.

This isn't a project management role, and it isn't a "prompt-writer" role either. It's a hands-on production and strategy role for someone with a real eye for design and a genuine interest in behavioral psychology.

In this role, you will:

• Study competitor pages, funnels, and messaging to understand why they work (or don't) psychologically, and use that to inform and innovate on new funnel concepts for our clients — not just replicate what's already out there.
• Use AI tools (Claude, ChatGPT, and similar) to produce ad copy, messaging, and creative assets quickly and at a professional standard.
• Generate creative assets — video, image, and copy variations — using AI-native production tools.
• Build and launch landing pages using our internal tools and systems (fast, largely templated — this is not a from-scratch design/dev role).
• Support creative strategy across all client accounts ("pods"), not just one — you'll work alongside our media buyers to turn strategy into ready-to-use assets.
• Continuously test and iterate creative based on real campaign performance feedback.
• Stay on top of new AI tools and workflows, and bring them into how we work.
• Partner closely with our media buying team (and me) to keep creative moving without becoming a bottleneck.
• Close the loop — take a brief from the senior strategist or media manager, align on the plan, produce the assets, and bring them back for review without needing to be chased.

This is a production and strategy role, not a client-facing role — you won't be running client calls, but your work directly shapes what clients see and how campaigns perform.

Qualifications

• Genuine, daily fluency with AI tools (Claude, ChatGPT, image/video generation tools) as a core part of how you work — not just occasional use.
• A real eye for design — you can look at a landing page or ad and articulate why it works or doesn't visually, and you can art-direct AI output until it meets a professional standard.
• A portfolio of shipped work — 3 live landing pages and ad creatives you personally produced, with a line on what happened after launch.
• A genuine interest in behavioral psychology and what makes people act — this is design-and-psychology thinking, not just production.
• Strong instincts for messaging and copy, even if you're not a classically trained copywriter — you know how to get AI tools to produce copy that actually converts.
• Comfort doing research (competitors, market, industry) and turning it into something usable, fast.
• Some exposure to B2B marketing specifically — you understand that B2B doesn't work like B2C or ecommerce, and can adapt creative/messaging accordingly.
• Experience building landing pages (no-code tools, page builders, or similar — you don't need to code, but you need to be comfortable in these tools).
• A bias toward shipping — you'd rather have something live and imperfect than perfectly planned and undelivered.
• Ability to work independently across multiple accounts at once without needing detailed direction.
• Excellent written English.

Requirements

• Familiarity with the mechanics of Google Ads / Meta Ads (you don't need to run campaigns, but understanding the funnel helps you write better creative for it).
• Experience across multiple industries, especially B2B.
• Experience building AI-powered workflows, automations, or internal tools.

Benefits

• $2,500 - $3,500 per month*
• Full-time role, fully remote
• Around 20 days paid time off, depending on your country
• High-impact role with significant ownership and influence
• Structured workdays with a focus on sustainable growth

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

Success looks like

By day 30:

• Full ownership of creative production (copy, landing pages, asset creation) across all active client accounts — Dan is out of this function entirely, not partnering on it.
• You're taking briefs directly from the senior strategist/media manager and closing the loop without being chased.

By day 90:

• A reliable, repeatable creative production process the team can rely on, that you built or refined yourself.
• Proactively bringing new AI tools/workflows into how the team produces creative.
• Demonstrating real judgment on funnel and messaging strategy, not just execution — spotting what's not working and proposing something new.