[Hiring] Creative Content Lead @Bobbie

Role Description

Bobbie is seeking a strategic, highly collaborative Creative Content Lead to serve as the bridge between marketing strategy and creative execution.

• Develop a comprehensive understanding of Bobbie's content ecosystem.
• Identify opportunities to adapt, repurpose, and re-express existing content.
• Translate marketing priorities, positioning, campaign strategies, audience insights, and business objectives into cohesive content plans.
• Lead Bobbie's cross-functional content coordination process.
• Facilitate weekly content strategy and editorial planning meetings.
• Manage a team of writers and video editors.
• Oversee the development of messaging, copy, educational content, video content, and campaign assets.
• Inspire creative teams and ensure exceptional execution across every consumer touchpoint.

Qualifications

• Ability to balance strategic thinking with hands-on content leadership.
• 8+ years of experience in content strategy, editorial leadership, content creation, performance marketing, or related fields.
• Experience managing writers, editors, video creators, or content teams.
• Exceptional writing, editing, and storytelling abilities.
• Deep understanding of marketing funnels, customer journeys, and channel-specific content development.
• Experience translating marketing strategy into content frameworks, content briefs, and multi-channel content plans.
• Familiarity with SEO, AEO, and emerging content best practices for AI-powered search and discovery platforms.
• Proven ability to influence and align cross-functional stakeholders.

Requirements

• Success in this role means that every customer-facing team at Bobbie is working from aligned content priorities.
• Branded content is tailored appropriately for each channel and audience.
• Marketing strategies consistently translate into effective creative assets that drive business results while strengthening the Bobbie brand.

Benefits

• Competitive stock options.
• 401k with employer match.
• Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction.
• US-based remote work model.
• Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day).
• 16 paid company holidays, plus an end of year holiday shut down.
• 16 weeks of paid parental leave with the option to take an additional 8 months unpaid.
• One year subscription to Bobbie or Baby's Only.
• $75 monthly internet stipend.
• Co-working space reimbursement.