[Hiring] Country Manager – DACH (iGaming & Trading) @Growth Leads

Role Description

As Country Manager for the DACH region, you will take full ownership of Growth Leads’ German-speaking markets, driving the strategy, performance, and expansion of multiple high-traffic websites. This is a hands-on leadership role where you’ll combine SEO, content, and performance marketing expertise to grow audience, revenue, and market share in highly competitive and regulated industries.

• Own and grow our websites for Germany, Austria, and Switzerland
• Build and execute a strong SEO and content strategy that fits the region’s search behavior and local regulations
• Localize content and UX to meet user expectations and compliance requirements
• Work with a team of writers, editors, and designers – and expand the team as needed
• Track and optimize key metrics: traffic, rankings, conversions, revenue
• Keep an eye on regulatory changes within the marketplace
• Run competitor research and find new opportunities for growth
• Own the P&L for your market and report performance regularly
• Test new ideas: campaigns, features, acquisition channels – see what works
• Support and scale trading-related content and campaigns for the German market, ensuring compliance with local financial regulations
• Identify audience trends and behavior in the trading vertical to optimize acquisition and engagement strategies

Qualifications

• Native-level German speaker with fluency in English
• At least 5 years of experience in SEO and content, ideally within affiliate marketing or lead generation
• Proven track record in iGaming, sports betting, finance, or trading
• Strong knowledge of user behavior and market trends in the DACH region
• Experience in multi-channel acquisition including SEO, paid media, and social
• Familiar with local gambling and financial regulations, including compliance for trading content
• Skilled in performance marketing across platforms such as Google Ads, native advertising, and paid social
• Confident in developing and executing strategies for trading-focused audiences in Germany
• Comfortable managing cross-functional teams and multiple websites
• Entrepreneurial mindset with the ability to own and grow digital assets
• Proficient in WordPress; basic HTML knowledge is a plus
• Analytical and proactive in identifying opportunities and solving problems
• Clear communicator who collaborates well with others

Benefits

• High-impact role: Directly influence traffic, revenue, and growth in competitive, regulated industries
• Strong performance culture: Join a fast-moving team that values testing, execution, and measurable results
• Competitive package: Attractive base salary with performance-based incentives tied to market success
• Flexible, remote-first setup: Work from anywhere while collaborating with an experienced international team