[Hiring] Conversion Rate Optimization/ Sales Funnel Analyst @Coconut

Role Description

We’re currently looking for top talent to fill the role below:

• Role: Conversion Rate Optimization/ Sales Funnel Analyst
• Monthly Rate: $1800-2150
• Availability: Part-time/Full-time - 40 hours/week
• Time Zone: Pacific time business hours

To streamline your application, please carefully review and complete ALL THREE items below before proceeding to the application form.

What to Prepare:

• English Proficiency Rating – You will need to enter your CEFR English proficiency level in the application form. If you’re unsure of your rating, you can take a quick assessment here: EF SET Quick Check.
• Coconut VA Profile (Resume) – Before submitting your application, please create your Coconut VA profile using this template: Coconut VA Profile Template. ⚠️⚠️⚠️ YOUR RESUME MUST FOLLOW THIS FORMAT AND SHOULD BE IN ENGLISH. This is a test of how keen you are with details and how well you follow instructions. ⚠️⚠️⚠️
• 1-Minute Introduction Video – Record a short introduction video (preferably using Loom) and provide the link in your application. Before you do, check out these video tips and sample videos. Important: By submitting your video, you grant Coconut permission to share it on our platforms to help increase your chances of being matched with a client. Videos with broken or dummy links will result in disqualification.

Experience Needed/Responsibilities:

• Analyze the Shopify sales funnel end to end: ads, landing pages, PDPs, checkout, cart abandonment, segmentation, and post-purchase.
• Audit conversion drop-offs and identify the highest-impact opportunities.
• Review Meta ad data, including video drop-off, click-through rates, and ad-to-landing-page message alignment.
• Set up and manage Mouseflow across top landing pages; expand coverage from 2 to 6–7 pages.
• Run and monitor A/B tests through A/B Convert until results reach sufficient conversion volume.
• Pull and reconcile performance data across Shopify, Meta, Triple Whale, Amir tracking, and other relevant systems.
• Maintain a testing and optimization backlog with hypotheses, proposed changes, status, outcomes, and next steps.
• Recommend landing-page, messaging, funnel, and UX changes based on data.
• Coordinate agency, design, and internal stakeholders to get approved changes implemented.
• Track seven landing-page projects through launch and ongoing optimization.
• Deliver findings and recommended actions back to the client.

Good to have:

• Triple Whale, Mouseflow, A/B Convert, Amir tracking, Meta Ads Manager, or similar platforms.
• Experience with Shopify stores doing $1M+ annually.
• AI-enabled analysis experience, including tools such as Claude.
• Familiarity with landing-page UX, PDPs, direct-response messaging, and conversion-focused design.
• Experience coordinating agencies or cross-functional execution.
• Background at a $10M+ DTC Shopify brand for an Elite-level search.

Non-negotiable Requirements:

• Experience working with high-volume Shopify stores; store scale matters more than years of experience.
• Strong CRO and DTC e-commerce funnel knowledge; Self-directed project management and clear reporting.
• Data analysis and A/B testing experience.

Industry/Tools Experience:

• Shopify
• Meta Ads Manager
• Triple Whale
• Mouseflow
• A/B Convert
• Klaviyo

Benefits

• ✅ Competitive Salary – We recognize your skills and experience with a great compensation package.
• ✅ 13th Month Pay – Enjoy an extra month’s salary—because who doesn’t love a little bonus?
• ✅ Paid Time Off – Recharge with 12 days of PTO to use however you like—vacation, self-care, or just a break from it all!
• ✅ US Holidays Off – Enjoy 12 paid US holidays throughout the year.
• ✅ Maternity & Paternity Leave – We support growing families with dedicated leave for new parents.
• ✅ Comprehensive Healthcare – We’ve got you and your family covered with quality healthcare benefits.
• ✅ Life Insurance* – Our full-time HMO plan includes life insurance for extra peace of mind.
• ✅ Mental Health Support – Prioritize your well-being with access to mental health consultations and wellness resources.
• ✅ Milestone Gifts & Birthday Treats – We celebrate your achievements and make your special day even better!
• ✅ Exciting Team Experiences – Think island getaways, virtual town halls, and regional meetups—because work should be fun, too!
• ✅ Stay Connected – Be part of a supportive network where you can learn, grow, and connect with amazing people.

Some benefits may vary. Full details will be provided during the onboarding process.