[Hiring] Conversion Rate Optimization Director @Podium Education

Role Description

The Conversion Rate Optimization Director is responsible for spearheading and optimizing student-facing digital experiences across landing pages, registration forms, engagement flows, and other digital-focused touchpoints. This role sits within Growth Marketing and focuses on designing and optimizing student-facing digital experiences that drive engagement, application completion, and enrollment.

• Act as the business owner of student-facing digital conversion surfaces.
• Continuously improve conversion, simplify the student journey, and ensure supporting marketing technology and workflows enable scalable execution.
• Success is measured by digital experiences performance and their contribution to student enrollment growth.

What You'll Do

• Digital Experience Optimization
  • Own the optimization and performance strategy of landing pages, forms, registration experiences, product onboarding, and other conversion-focused experiences.
  • Continuously evaluate the student journey to identify friction and improve conversion.
  • Optimize page layouts, navigation, information hierarchy, buttons, calls-to-action, and mobile experiences.
  • Ensure experiences are intuitive, accessible, and aligned with UX best practices.
  • Apply strong visual and UX judgment to improve engagement and conversion outcomes.
  • Collaborate with a web designer to improve UX and visual content block performance.
• Conversion Optimization
  • Design, develop, and summarize A/B tests to improve digital experiences.
  • Analyze user behavior and performance data to identify optimization opportunities.
  • Apply behavioral psychology, behavioral insights, and conversion best practices to improve decision making and reduce abandonment.
  • Build and prioritize an experimentation roadmap based on business impact.
  • Continuously improve lead capture, application completion, registration conversion, and enrollment yield.
  • Identify friction points and develop scalable solutions to improve conversion rates.
  • Improve experimentation cycles and implementation velocity across digital properties.
• Experience Strategy
  • Audit existing experiences and recommend improvements based on data, user feedback, and best practices.
  • Partner with Product, Content, Growth Marketing, Lifecycle Marketing, and RevOps to simplify workflows and improve the end-to-end student journey.
  • Conduct user research, usability testing, and customer feedback analysis.
  • Recommend scalable solutions that balance the needs of students, university partners, and internal teams.
  • Bring a product-oriented mindset to student acquisition and funnel optimization.
  • Translate business growth objectives into digital experience and technical execution requirements.
  • Contribute to both near-term conversion improvements and the long-term strategy for student-facing digital experiences.
• Technical Marketing & Systems Oversight
  • Serve as a technical contributor to the student acquisition experience and marketing experience stack.
  • Understand what is possible across marketing systems and how integrations and production workflows function.
  • Partner with Lifecycle Marketing and RevOps to oversee and improve integrations between Salesforce, Iterable, Duda, and other marketing systems.
  • Help ensure tracking, attribution, workflows, and data flows are functioning accurately.
  • Identify technical or system limitations that create friction in the student journey or slow experimentation.
  • Recommend improvements that increase automation, scalability, and implementation velocity.
  • Partner with technical teams to translate digital experience requirements into clear execution needs.
• Analytics & Performance Management
  • Monitor and report on funnel conversion metrics and performance trends.
  • Develop actionable insights from user behavior, digital experience, and campaign data.
  • Use data to prioritize experimentation opportunities and growth initiatives.
  • Measure performance across student-facing digital touchpoints, including landing page conversion, application completion, registration conversion, and enrollment.
  • Contribute to enrollment growth strategy through digital experience insights and recommendations.
• University Partner Experience
  • Manage landing page and digital experience requests from university partners.
  • Ensure partner experiences remain accurate, accessible, and aligned with brand standards.
  • Collaborate with the Content Marketing Manager to pair high-performing messaging with high-performing digital experiences.
  • Recommend scalable solutions that balance the needs of students, university partners, and internal teams.

Qualifications

• 4+ years of experience in Conversion Rate Optimization, Digital Experience, UX, Growth Marketing, Product, Product Growth, or a related field.
• Experience optimizing and designing websites, landing pages, forms, registration flows, product onboarding, or digital conversion funnels.
• Strong understanding of user experience, mobile-first design, visual conversion principles, and accessibility best practices.
• Experience running A/B tests and translating analytics into actionable recommendations.
• Experience building and prioritizing experimentation roadmaps.
• Familiarity with behavioral psychology and what influences user decision making.
• Strong understanding of digital funnel analytics and performance metrics.
• Technical marketer mindset with experience working across integrated marketing systems.
• Familiarity with platforms such as Figma, Duda, Canva, Salesforce, Iterable, HubSpot, Marketo, Analytics, CrazyEgg, PostHog, or similar platforms.
• Ability to understand tracking, attribution, workflows, integrations, and data flows well enough to identify issues and define requirements.
• Experience conducting user research, usability testing, or customer feedback analysis.
• Strong analytical capability and the ability to turn ambiguous problems into clear opportunities and scalable solutions.
• A collaborative mindset with the ability to partner across Content, Product, Lifecycle Marketing, Partnerships, Enrollment, RevOps, Operations, and technical stakeholders.
• Strong communication, prioritization, and project ownership skills.
• Ability to independently shape strategy, identify opportunities, and develop solutions rather than relying on a predefined roadmap.

What Success Looks Like

• Increased landing page conversion rates.
• Improved application and registration completion rates.
• Reduced friction and abandonment across the student journey.
• Faster experimentation cycles and implementation velocity.
• More intuitive, accessible, and effective mobile experiences.
• Cleaner, more scalable system integrations and production workflows.
• A clear, prioritized experimentation roadmap tied to business impact.
• Stronger full-funnel enrollment performance.
• Measurable contribution to student enrollment growth across university partners.
• A scalable long-term vision for student-facing digital experiences.

Benefits

• 401k, Health, Vision and Dental insurance packages
• Short term disability insurance
• Unlimited Paid Time Off
• Discounted Wellhub Membership
• Access to 3 Mental Health Applications
• One Medical Membership
• 8 Company-Paid for Therapy Sessions
• Free access to upskill through our Global Experiential Programs
• Excellent Birthing and Bonding Leave policies
• Sleep coach for post-partum and infant coaching
• Student and Partner focused half days every First Friday of the month
• Summer Fridays - half day on Friday during the summer months
• Extremely talented and intelligent co-workers
• A massive impact on universities and the lives of others, every single day