[Hiring] Conversion Rate Optimization (CRO) Strategist @Oceans

Role Description

We are seeking a highly analytical, commercially minded Conversion Rate Optimization (CRO) Strategist to partner with a specialized e-commerce performance agency. The company works with established direct-to-consumer and Shopify brands to boost conversion rates, average order value, and commercial growth through structured research and data-driven experimentation.

In this role, you will independently manage end-to-end CRO programs across approximately six client brands. You will turn quantitative analytics and qualitative customer research into testable hypotheses, design experimentation roadmaps, oversee A/B test launches, and analyze statistical results to drive continuous e-commerce performance improvements.

Accountability

As a Conversion Rate Optimization (CRO) Strategist, your success will be defined by your ability to independently build, execute, and scale data-driven experimentation programs that improve client conversion metrics and commercial performance.

Here’s how you’ll make an impact:

CRO Research & Opportunity Identification

• Conduct structured quantitative and qualitative research across assigned e-commerce storefronts to identify conversion bottlenecks and friction points.
• Analyze Google Analytics 4 (GA4) data to pinpoint drop-offs, underperforming landing pages, and funnel conversion barriers.
• Perform review mining, analyze customer surveys, product feedback, and customer personas to surface recurring purchasing objections and motivations.
• Utilize Microsoft Clarity heat maps and scroll maps to evaluate visitor browsing behavior and intent.
• Prepare comprehensive research documents and translate behavioral insights into commercially relevant optimization opportunities.

Experiment Strategy & Hypothesis Development

• Formulate clear, commercially meaningful A/B testing hypotheses grounded in research evidence.
• Identify optimization opportunities across product detail pages, landing pages, cart flows, and checkout journeys.
• Build, prioritize, and maintain structured CRO experimentation roadmaps based on feasibility, supporting evidence, and commercial impact.
• Present proposed experiments for client approval through established agency frameworks, ensuring tests align with commercial growth goals.

A/B Testing & Campaign Management

• Prepare clear, actionable briefs for design and copywriting teams to develop experimental assets.
• Review creative concepts and provide feedback to ensure designs align with hypothesis objectives.
• Partner with project management resources to coordinate and launch approved A/B tests.
• Monitor live experiments regularly to ensure data integrity and track early user interaction.
• Evaluate completed test outcomes to determine implementation decisions and plan follow-up experiments.

Analytics, Funnel Mapping & Content Support

• Apply advanced statistical judgment to evaluate A/B test outcomes and distinguish true conversion wins from inconclusive results.
• Extract funnel performance data from GA4 and develop visual conversion funnel maps using Figma.
• Identify conversion concepts for landing pages, listicles, and advertorials, developing messaging angles that address key customer barriers.
• Leverage AI-assisted research and analytics workflows to accelerate data processing while maintaining independent strategic reasoning.

Cross-Functional & Stakeholder Coordination

• Collaborate daily with designers, copywriters, and project managers through standups, Slack, and Loom to keep test pipelines moving forward.
• Maintain clear visibility into active experiments, testing roadmaps, and client results.
• Present insights and recommendations in weekly team meetings and participate in client-facing discussions as needed.

Qualifications

• Specialized CRO Experience: Hands-on experience owning end-to-end conversion rate optimization programs and A/B testing within a dedicated CRO agency or substantial in-house e-commerce function.
• Analytics Mastery: Advanced proficiency in Google Analytics 4 (GA4) to analyze funnel drop-offs, user behavior, and e-commerce transactions.
• Experimentation & Statistics: Proven track record running A/B tests and evaluating results using sound statistical principles.
• E-Commerce Context: Practical experience optimizing direct-to-consumer Shopify stores, product detail pages, cart journeys, and landing pages.
• Tools & Platforms: Working knowledge of heat mapping tools (Microsoft Clarity), design platforms (Figma), and team collaboration tools (Slack, Loom).
• AI & Workflow Efficiency: Comfort utilizing AI tools (Claude, ChatGPT, GA4 MCP integrations) to streamline research and data synthesis without compromising human strategic judgment.
• Strategic Independence: Ability to make confident, data-backed optimization decisions and communicate recommendations clearly.

Role Specifications

This is a remote role, where you will be expected to work a split shift with some overlap with our client’s time zone. You will, however, be expected to be present for in-person training programs during your first 3.5 weeks with us. During the offer process, we’ll share more information about our benefits and compensation philosophy, considering both market trends and individual factors.