[Hiring] Conversion Optimization Lead @Paired

Role Description

Our client is looking for a Head of Landing Pages to take ownership of their conversion infrastructure and help drive the next phase of growth.

• Own and manage the company’s landing page ecosystem across acquisition channels.
• Run and optimize a data-driven landing page testing framework, including performance tracking, winner selection, and implementation of learnings.
• Develop, launch, and optimize new landing page systems for emerging acquisition channels, including Native Advertising.
• Collaborate with media buyers, creative teams, and copywriters to create high-converting landing page experiences.
• Lead ongoing conversion rate optimization (CRO) initiatives through testing, analysis, and experimentation.
• Identify conversion bottlenecks and implement improvements based on performance data.
• Establish and refine landing page processes, documentation, and operational workflows.
• Manage external or internal copywriters and ensure a steady pipeline of high-performing landing page concepts.
• Analyze key metrics including ROAS, conversion rates, customer acquisition costs, and funnel performance.
• Act as the primary point of contact between landing page production, paid media teams, and creative stakeholders.

Qualifications

• Proven experience building, managing, or optimizing performance-focused landing pages and sales funnels.
• Strong background in DTC, direct-response marketing, performance marketing, or conversion rate optimization.
• Experience running A/B tests and making decisions based on performance data.
• Deep understanding of landing page strategy, user psychology, customer journeys, and conversion principles.
• Strong analytical skills with the ability to interpret performance metrics and identify optimization opportunities.
• Experience working closely with paid acquisition teams (Meta, Native, Google, or similar channels).
• Experience managing multiple projects and stakeholders in a fast-paced environment.
• Strong written communication and copy evaluation skills.
• Highly organized, proactive, and ownership-oriented.

Nice to Have

• Experience in supplements, health, wellness, or consumer products.
• Experience working with DACH markets.
• Familiarity with Native Advertising platforms.
• Experience managing copywriters or creative teams.
• Experience with Shopify and related ecommerce technologies.

Benefits

• Full remote flexibility.
• Competitive salary.
• Opportunity to work directly with a rapidly scaling international DTC brand.
• Significant ownership and autonomy in driving business growth.
• Exposure to advanced direct-response marketing and CRO systems.
• Long-term growth opportunities within a high-performance team.