[Hiring] Conversion Optimization Lead @Paired
Conversion Optimization Lead @Paired
Marketing
Salary unspecified
Remote Location
Employment Type full-time
Posted 2d ago

[Hiring] Conversion Optimization Lead @Paired

2d ago - Paired is hiring a remote Conversion Optimization Lead. πŸ’Έ Salary: unspecified πŸ“Location: Worldwide

Role Description

Our client is looking for a Head of Landing Pages to take ownership of their conversion infrastructure and help drive the next phase of growth.

  • Own and manage the company’s landing page ecosystem across acquisition channels.
  • Run and optimize a data-driven landing page testing framework, including performance tracking, winner selection, and implementation of learnings.
  • Develop, launch, and optimize new landing page systems for emerging acquisition channels, including Native Advertising.
  • Collaborate with media buyers, creative teams, and copywriters to create high-converting landing page experiences.
  • Lead ongoing conversion rate optimization (CRO) initiatives through testing, analysis, and experimentation.
  • Identify conversion bottlenecks and implement improvements based on performance data.
  • Establish and refine landing page processes, documentation, and operational workflows.
  • Manage external or internal copywriters and ensure a steady pipeline of high-performing landing page concepts.
  • Analyze key metrics including ROAS, conversion rates, customer acquisition costs, and funnel performance.
  • Act as the primary point of contact between landing page production, paid media teams, and creative stakeholders.

Qualifications

  • Proven experience building, managing, or optimizing performance-focused landing pages and sales funnels.
  • Strong background in DTC, direct-response marketing, performance marketing, or conversion rate optimization.
  • Experience running A/B tests and making decisions based on performance data.
  • Deep understanding of landing page strategy, user psychology, customer journeys, and conversion principles.
  • Strong analytical skills with the ability to interpret performance metrics and identify optimization opportunities.
  • Experience working closely with paid acquisition teams (Meta, Native, Google, or similar channels).
  • Experience managing multiple projects and stakeholders in a fast-paced environment.
  • Strong written communication and copy evaluation skills.
  • Highly organized, proactive, and ownership-oriented.

Nice to Have

  • Experience in supplements, health, wellness, or consumer products.
  • Experience working with DACH markets.
  • Familiarity with Native Advertising platforms.
  • Experience managing copywriters or creative teams.
  • Experience with Shopify and related ecommerce technologies.

Benefits

  • Full remote flexibility.
  • Competitive salary.
  • Opportunity to work directly with a rapidly scaling international DTC brand.
  • Significant ownership and autonomy in driving business growth.
  • Exposure to advanced direct-response marketing and CRO systems.
  • Long-term growth opportunities within a high-performance team.
Before You Apply
️
worldwide Be aware of the location restriction for this remote position: Worldwide
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Conversion Optimization Lead @Paired
Marketing
Salary unspecified
Remote Location
Employment Type full-time
Posted 2d ago
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worldwide Be aware of the location restriction for this remote position: Worldwide
β€Ό Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.
Apply for this position
Did not apply βœ“
Applied βœ“
Sent Follow-Up βœ“
Interview Scheduled βœ“
Interview Completed βœ“
Offer Accepted βœ“
Offer Declined βœ“
Application Denied βœ“
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