[Hiring] Conversion Lead (DTC) - Demand Generation @EyePromise

Role Description

EyePromise is building a modern growth engine where demand generation and conversion operate in sync to drive efficient, high-quality revenue.

The Conversion Lead (DTC) is responsible for owning and improving the performance of the DTC funnel - ensuring traffic converts efficiently into revenue.

Reporting into the Growth Manager (DTC), this role focuses on conversion rate (CVR), revenue per visit (RPV), and funnel performance, working across site experience, testing, and optimization.

You will operate as the owner of the on-site experience and conversion engine, ensuring demand translates into revenue.

Qualifications

• 3-5 years experience in CRO, eCommerce, or DTC optimization roles
• Strong understanding of conversion funnels and user behavior
• Experience with A/B testing tools and experimentation frameworks
• Experience working with Shopify or similar eCommerce platforms
• Strong analytical mindset with ability to translate data into action
• Comfortable working cross-functionally with growth, dev, and content teams
• Experience in subscription-based or lifecycle-driven businesses
• Familiarity with tools like Google Analytics, Optimizely, etc.
• Experience optimizing bundles, pricing presentation, and offers
• Preferred experience in consumer health, supplements, or regulated categories

Requirements

• Own DTC conversion metrics, including:
  • Conversion rate (CVR)
  • Revenue per visit (RPV)
  • Funnel drop-off rates
• Identify opportunities to improve conversion across the full funnel
• Build and manage the conversion optimization roadmap
• Prioritize tests based on impact and effort
• Design and execute A/B tests across:
  • PDPs
  • Landing pages
  • Checkout
• Ensure a consistent cadence of testing and learning
• Own key elements of the on-site experience, including:
  • PDP structure and content hierarchy
  • Product bundling and cross-sell presentation
  • Checkout flow and friction reduction
• Identify and remove friction points across the funnel
• Work with dComm / development teams to:
  • Implement site changes and experiments
  • QA and validate updates before launch
• Monitor site and funnel performance daily
• Analyze test results and translate into actionable insights
• Identify root causes of performance shifts (positive or negative)
• Partner with:
  • Growth Manager (ensure traffic quality aligns with conversion readiness)
  • Innovation / Portfolio team (optimize how products and bundles show up)
  • CX & CLV (align with lifecycle and subscription flows)
  • Creator & Medical Credibility (ensure content supports conversion)
• Track and report on:
  • Conversion rate (CVR) improvement
  • Revenue per visit (RPV) growth
  • A/B test velocity and win rate
  • Funnel drop-off reduction
  • Checkout completion rate

Benefits

• Medical, Dental, Vision Insurance
• Company paid Short Term Disability, Long Term Disability, Life Insurance
• Remote position
• A 401k that the company matches after 1 year
• Friendly, team-oriented work environment
• Equal Opportunity Employer