[Hiring] Content & Web Manager @Talent Acquisition Team at Westland Insurance. Text reply only.

Role Description

We’re searching for a strategic and performance-driven Content & Web Manager. This is a remote position based in Canada.

As Content & Web Manager, you’ll lead the strategy and optimization of content and web experiences across Westland’s digital ecosystem. You’ll partner cross-functionally to improve discoverability, engagement, conversion performance, and customer experience across owned digital channels while helping strengthen Westland’s digital credibility in both search and AI-driven environments.

Expected Compensation

• The expected hiring range for this role is $76,000 - $95,000, based on a 35-hour work week.
• Actual salary will depend on qualifications, experience, market conditions, and internal equity.
• Westland offers a competitive annual short-term incentive program that enables employees to share in the rewards of the business.

Qualifications

• 5+ years of experience in digital content, web optimization, content strategy, or digital marketing.
• Strong experience developing and optimizing website content in a performance-focused environment.
• Deep understanding of SEO best practices, search intent, content structure, and emerging AEO considerations.
• Experience using GA4, Google Search Console, and SEO platforms to guide decisions and optimization strategies.
• Proven ability to improve website performance through content, UX recommendations, CRO thinking, and data-informed optimization.
• Excellent writing, editing, briefing, and communication skills.
• Experience collaborating cross-functionally with marketers, developers, designers, and business stakeholders.
• Strategically minded while remaining highly hands-on in execution.

Requirements

• Lead content and web strategy across Westland’s digital ecosystem, with accountability for website content, discoverability, engagement, and digital performance.
• Own website content planning and optimization to support SEO, AEO, conversion performance, UX clarity, and customer intent.
• Monitor and analyze website and content performance using GA4, Search Console, SEO platforms, and testing tools to identify optimization opportunities.
• Use analytics and behavioural insights to identify friction points and improve user journeys, navigation, and conversion paths across digital properties.
• Partner closely with digital, SEO, paid media, UX, analytics, and development teams to support acquisition and conversion goals.
• Lead Westland’s thought leadership program, partnering with internal experts to develop blogs, white papers, and insight-driven content.
• Ensure content and key web experiences are optimized for both traditional search and AI-driven answer environments.
• Share performance insights and optimization recommendations with digital marketing leadership while helping build scalable content and web workflows.

Benefits

• An open, flexible and welcoming workplace.
• Plenty of opportunities to grow and learn.
• Autonomy to own your own success.
• A total rewards program that takes care of your financial, physical, and mental health.
• Amplifying Communities, a program to support causes that matter most to our employees.

Company Description

Westland Insurance Ltd. is an inclusive organization that values diversity in its workforce. We listen, champion equity and diversity, and create safe welcoming spaces where everyone has a voice and is free to be themselves.

If you require a disability-related accommodation in order to participate in the recruitment process, please contact the recruitment team by email at [email protected].