[Hiring] Content & Web Manager @Talent Acquisition Team at Westland Insurance. Text reply only.

Role Description

We’re searching for a strategic and performance-driven Content & Web Manager. This is a remote position based in Canada.

As Content & Web Manager, you’ll lead the strategy and optimization of content and web experiences across Westland’s digital ecosystem. You’ll partner cross-functionally to improve:

• Discoverability
• Engagement
• Conversion performance
• Customer experience

You will help strengthen Westland’s digital credibility in both search and AI-driven environments.

Qualifications

• 5+ years of experience in digital content, web optimization, content strategy, or digital marketing
• Strong experience developing and optimizing website content in a performance-focused environment
• Deep understanding of SEO best practices, search intent, content structure, and emerging AEO considerations
• Experience using GA4, Google Search Console, and SEO platforms to guide decisions and optimization strategies
• Proven ability to improve website performance through content, UX recommendations, CRO thinking, and data-informed optimization
• Excellent writing, editing, briefing, and communication skills
• Experience collaborating cross-functionally with marketers, developers, designers, and business stakeholders
• Strategically minded while remaining highly hands-on in execution

Requirements

• Lead content and web strategy across Westland’s digital ecosystem, with accountability for website content, discoverability, engagement, and digital performance
• Own website content planning and optimization to support SEO, AEO, conversion performance, UX clarity, and customer intent
• Monitor and analyze website and content performance using GA4, Search Console, SEO platforms, and testing tools to identify optimization opportunities
• Use analytics and behavioural insights to identify friction points and improve user journeys, navigation, and conversion paths across digital properties
• Partner closely with digital, SEO, paid media, UX, analytics, and development teams to support acquisition and conversion goals
• Lead Westland’s thought leadership program, partnering with internal experts to develop blogs, white papers, and insight-driven content
• Ensure content and key web experiences are optimized for both traditional search and AI-driven answer environments
• Share performance insights and optimization recommendations with digital marketing leadership while helping build scalable content and web workflows

Benefits

• The expected hiring range for this role is $76,000 - $95,000, based on a 35-hour work week
• Competitive annual short-term incentive program
• Financial assistance for approved work-related training/development courses leading to certification
• Programs that offer professional development, including seminars and conferences
• An open, flexible and welcoming workplace
• Plenty of opportunities to grow and learn
• Autonomy to own your own success
• A total rewards program that takes care of your financial, physical, and mental health
• Amplifying Communities, a program to support causes that matter most to our employees