[Hiring] Content / Social Media Strategist @Trolley

Role Description

We're looking for a strategic communicator who can own the narrative, positioning, and editorial direction across Moj, Kinship, and Trolley. This is not a community management or content scheduling role. The Content Strategist is responsible for defining what the brands should be saying, why it matters, and how content aligns with larger business goals, launches, partnerships, speaking engagements, and brand positioning.

The ideal candidate understands founder-led brands, strategic storytelling, audience positioning, and how to turn real-world business activity into meaningful content opportunities across LinkedIn, Substack, Instagram, TikTok, interviews, and media appearances. You should think like both a strategist and an editor — capable of identifying themes, shaping narratives, guiding campaigns, and ensuring all communication remains cohesive across channels and formats.

What You'll Own

• Own the editorial direction, narrative, and positioning of Moj, Kinship, and Trolley across all content channels
• Maintain strategic oversight of web properties, LinkedIn profiles, and brand messaging as positioning evolves
• Connect business priorities, launches, speaking engagements, events, and announcements into content opportunities
• Define the topics, narratives, and communication cadence across platforms
• Evaluate speaking engagements and media opportunities from a brand-positioning perspective
• Provide campaign direction and strategic guidance to the Marketing Coordinator and creative team
• Collaborate on campaign concepts, naming, creative direction, and messaging
• Support press releases, media outreach, and external brand positioning when relevant
• Identify opportunities for audience growth, monetization, and conversion through content strategy
• Review performance data and refine strategic direction based on results

Workflow & Collaboration

• Report directly to the Production Lead (Gaby)
• Provide strategic direction to the Marketing Coordinator for execution
• Collaborate with Andru on campaign concepts and creative positioning
• Work closely with Production and Marketing teams to align content with real business priorities
• Use AI tools daily to support research, ideation, writing, positioning, and strategic workflows

Qualifications

• Experience in strategic communications, editorial direction, or brand positioning
• Strong background working with founders, executives, or personal brands
• Deep understanding of LinkedIn, Substack, Instagram, and TikTok as strategic platforms
• Strong editorial judgment and narrative thinking
• Ability to connect business strategy with content execution
• Strong communication and collaboration skills across creative and operational teams
• High AI fluency and comfort integrating AI tools into daily workflows

Who Thrives Here

• This role is best suited for someone who:
• Thinks strategically before tactically
• Understands how positioning shapes perception and growth
• Naturally identifies narratives, trends, and content opportunities
• Enjoys shaping founder-led brands and public-facing communication
• Balances creative thinking with business awareness
• Operates independently and communicates clearly in fast-moving environments

Benefits

• Fully remote work
• Flexible schedule and time off
• Access to leading AI tools
• Direct collaboration with leadership
• Long-term career growth opportunities
• High-trust, fast-moving team culture