[Hiring] Content Marketing Specialist @Embarc Advisors

Role Description

We're hiring a content marketing specialist who can write and execute. You'll turn existing material (our Managing Partner's videos, podcasts, and presentations, plus insights from our deal history and industry trends) into blogs, LinkedIn content, and emails, then publish, distribute, and optimize it across HubSpot, WordPress, and LinkedIn.

Our clients find us through events, personal referrals, and our web presence. You'll focus on building and strengthening our online presence while supporting events and other channels. You'll be the second member of a two-person marketing team, working directly with the Director of Marketing, so execution matters as much as writing.

The critical qualification: you can write credibly about M&A and CFO topics for founders and owners of middle-market businesses, translating concepts like working capital pegs, EBITDA adjustments, FP&A, and 13-week cash flow into content they want to read. And you're hands-on in the tools that get content out the door.

Qualifications

• 3–5 years in marketing, content, or communications. Experience in investment banking, private equity, transaction advisory, corporate finance, or professional services serving those markets is highly desired.
• Demonstrably strong business writing. You will be asked to submit samples during our hiring process.
• Working fluency in corporate finance concepts and deal process.
• Hands-on LinkedIn marketing experience.
• Hands-on experience with a marketing automation/CRM platform; HubSpot strongly preferred.
• Experience using AI tools in marketing, such as Claude, ChatGPT, or similar.
• Tech-savvy, highly coachable, and eager to keep learning new tools and skills.
• Comfort operating with autonomy in a lean environment. You will own outcomes, not just tasks.
• Bachelor's degree.

Requirements

• Build and maintain the editorial calendar, aligned to the firm's quarterly rocks and practice-group priorities.
• Repurpose video and podcast content into blogs, LinkedIn posts, and emails while preserving the Managing Partner's voice.
• Create long-form thought leadership (blogs, LinkedIn articles, and other formats) on M&A, diligence, and CFO-level financial topics.
• Mine internal data from deal history and industry trends for content insights.
• Develop case studies and client success narratives from completed engagements, working within confidentiality constraints.
• Maintain the Embarc LinkedIn company page: posting cadence, audience growth, engagement, and analytics.
• Monitor competitor and peer-firm positioning and identify white space in the conversation.
• Create on-brand social visuals using Canva and AI tools, working from existing templates.
• Maintain the brand asset library, templates, and style guidance so quality holds as volume increases.
• Produce sales-enablement content in support of campaigns, including one-pagers, capability deck content, and email sequences.
• Execute in HubSpot: email builds, workflows, lists, landing pages, and forms.
• Maintain data hygiene and reporting integrity within the CRM.
• Compile data for weekly and monthly marketing reports (MQLs, SQLs, source attribution, content performance, page and channel metrics) and bring the "why" alongside the number.
• Publish and maintain website content in WordPress, implementing SEO and AEO fundamentals.
• Support planning and execution of paid LinkedIn campaigns.
• Support webinars, conferences, sponsorships, and speaking opportunities from logistics through follow-up.

Benefits

• Competitive compensation plus semi-annual performance bonuses.
• 401(k) with a 3% employer contribution after one year.
• Comprehensive medical, dental, and vision coverage.
• Unlimited vacation time and paid sick leave.
• Short-term disability insurance.
• Three team offsites per year, to connect, recharge, and grow together.