[Hiring] Content Marketing Specialist @Aquent

Role Description

A Content Marketing Specialist crafts and distributes valuable, relevant, and engaging content to attract and retain a target audience, driving brand awareness and engagement. They develop and execute content strategies across various channels, including websites, social media, and email, to achieve marketing goals.

• Collaborate with business unit leaders to understand departmental goals and key items to market.
• Regularly communicate with business unit leaders to generate content, obtain approvals for created posts, and build relationships.
• Develop content pillars (marketing strategies) for each business unit to fit their departmental goals and create social media content accordingly.
• Design static images/graphics (and videos, as needed) that are "on-brand," engaging, clearly understandable, visually pleasing, and aligned with content pillars.
• Craft web and social media written content that is engaging, on brand, and aligned with corporate strategy and content pillars.
• Collaborate with the Creative Director and coworkers through one-on-ones, email, Google Chat, and meetings to advance the marketing team's objectives.
• Responsible for managing the social media calendar, including automation, researching efficiencies, and optimization of posting times.
• Develop all related newsletters, branding, emails, press releases, webinars, website content, and other communications (external/internal).
• Develop social media content and posts and plan for conference events.
• Assist with strategic planning for marketing initiatives.
• Periodically check social media analytics and adjust strategy accordingly.
• Assist with webinars.
• Research new technology, apps, and systems that may benefit the marketing team or the company.
• Generate blogs as needed.
• Keep a record of projects that have been assigned, are in progress, and have been completed on the team's Trello board.
• Maintain confidentiality of all company and customer data, including but not limited to purchase orders, employee data, and customer accounts.
• Other duties as assigned.

Qualifications

• A degree in marketing, communications, digital media, business, or equivalent or relevant work experience.
• Experience with Social Media content creation and calendar management.
• Excellent oral and written communication skills.
• Proficiency with basic office software, including Microsoft Office programs.
• Proficiency with either Canva or Adobe software.
• Ability to manage websites (e.g., WordPress, Elementor, etc.).
• Ability to prioritize multiple projects and manage deadlines.
• Ability to work well with multiple departments and customer groups.
• Ability to work independently with minimal supervision as well as in a team environment.