[Hiring] Content Marketing Specialist @Donorbox

Role Description

Donorbox is seeking a highly skilled and detail-oriented Content Marketing Specialist. The individual will be primarily responsible for helping further evolve our content marketing strategy - with strong focus on Donorbox’s Nonprofit Blog and Email Marketing efforts. The individual will be focusing on creating impactful, product-focused, and educational content that drives engagement and conversions. This role requires a blend of creativity, strategic thinking, and excellent writing skills, as well as the ability to analyze content performance and adjust strategies accordingly. A strong background in B2B marketing is essential and nonprofit experience is highly preferred.

Responsibilities

• Content Development & Management
  • Research, write, edit, and publish high-quality blog articles focused on fundraising, nonprofit best practices, product education, and industry trends.
  • Coordinate and manage external writers to support the production of expert-written and thought leadership content.
  • Assist in the execution of Donorbox's content calendar, ensuring content is delivered on time and aligned with campaign objectives.
  • Support the development of content for strategic initiatives, including SEO, AEO (Answer Engine Optimization), customer retention programs, and product launches.
  • Repurpose existing content into additional formats such as email campaigns, landing pages, guides, social content, and customer communications.
  • Conduct content audits and identify opportunities to refresh, optimize, and improve existing content performance.
• Email Marketing & Campaign Support
  • Build, manage, and optimize email campaigns within ActiveCampaign.
  • Maintain audience segmentation, contact lists, and automation workflows to support campaign targeting and personalization.
  • Assist in developing email copy for product launches, promotions, customer education, and lifecycle marketing programs.
  • Monitor campaign performance metrics, including open rates, click-through rates, conversions, and engagement trends, and provide recommendations for improvement.
  • Support A/B testing initiatives to continuously improve email performance.
• SEO/AEO & Content Optimization
  • Apply SEO and AEO best practices to content creation and optimization efforts.
  • Conduct topics research and competitor analysis to identify new content opportunities.
  • Partner with SEO/AEO and product marketing stakeholders to improve organic visibility and search performance.
  • Support initiatives designed to increase visibility across both traditional search engines and AI-powered answer engines.
• Cross-Functional Collaboration
  • Collaborate with Product Marketing, Growth, Customer Success, and Product teams to develop content that supports company objectives.
  • Coordinate with designers to develop supporting visual assets for blogs, email campaigns and guides.
  • Ensure all content aligns with Donorbox's brand voice, messaging framework, and style guidelines.
• Reporting & Analysis
  • Track content and campaign performance using analytics tools and provide regular reporting on key metrics.
  • Use data-driven insights to identify opportunities for content optimization and audience engagement.
  • Stay informed about nonprofit sector trends, fundraising best practices, AI-driven search developments, and content marketing innovations.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 5-7 years of experience in content marketing, digital marketing, or content writing.
• Experience working in B2B SaaS marketing is required.
• Experience in the nonprofit sector is highly preferred.
• Strong writing, editing, and proofreading skills with demonstrated experience producing high-quality content.
• Experience managing email marketing campaigns and marketing automation platforms (ActiveCampaign experience is highly preferred).
• Familiarity with SEO best practices, keyword research, and content optimization techniques.
• Deep understanding of AEO, AI search trends, and evolving content discovery channels is a strong advantage.
• Experience coordinating freelance writers, agencies, or external contributors is preferred.
• Strong project management and organizational skills with the ability to manage multiple priorities and deadlines.
• Analytical mindset with experience reviewing content and campaign performance data.
• Excellent communication and collaboration skills.

Benefits

• Fully remote work from the comfort of your home.
• Generous time off policy of 21 days (birthday included 🎉), 8 designated/floating holidays, 2 paid volunteer days, and 5+ sick days (dependent on state).
• Employer-sponsored health insurance plan through TriNet, including medical (United Healthcare), dental, vision, and life.
• 401(k) retirement plan via TriNet's partner, Empower, with an employer match of up to 4%.
• Reimbursement package for home office expenses and professional development, up to $1.5k.
• Eligibility for employee equity plan (stock options).
• Wellness program with fitness and mindfulness classes.
• Love your work and our mission of serving nonprofits!

The Application Process

We have 6 stages:

• Apply here and fill out our questions to tell us about you!
• Prescreen Call with the Talent Team.
• Interview with Hiring Manager.
• Assignment.
• Panel/Final Interview.
• Background & Reference Checks.

If this sounds like the right role for you, please apply today and let us know why. We look forward to hearing from you!

This employer participates in E-Verify to confirm the employment eligibility of all newly hired U.S. employees. To learn more about E-Verify, please visit www.e-verify.gov .