[Hiring] Content Marketing Specialist @FIVE x 5

Role Description

In this role, you will support the execution of Fx5’s marketing strategy by creating, editing, and optimizing content across multiple channels, including the website, blog, email, social media, and product and customer communications.

You will translate product and industry information into clear, compelling content; maintain the content calendar; support campaign execution; and ensure consistency with Fx5’s brand standards across all messaging.

Day-to-day, you will partner closely with Marketing, Product, and Customer Success to produce high-quality content that enhances customer engagement and contributes to demand generation, retention, and brand awareness.

Role Responsibilities

• Content Creation & Editing – 45%
  • Write, edit, and publish multi-channel content including blog articles, web pages, marketing emails, social posts, newsletters, product/customer communications, and educational resources.
  • Repurpose and adapt content for different channels and audiences (U.S., U.K., AUS, others as business develops).
  • Ensure all content meets Fx5 brand, tone, and accuracy standards, including grammar, clarity, and compliance requirements.
  • Translate product, technical, and regulatory information into accessible, engaging content for distillery partners.
• Campaign, Email, and Lifecycle Support – 20%
  • Draft and support execution of marketing and lifecycle emails through Mailchimp, Pardot, or similar platforms.
  • Build email templates, segments, and A/B tests based on direction from the Manager, Marketing.
  • Collaborate on nurture programs, product adoption campaigns, and retention-focused communications.
• Content Management, SEO, and Web Updates – 15%
  • Update, maintain, and optimize website content through WordPress or similar CMS tools.
  • Apply SEO best practices (keywords, metadata, internal linking, readability) to improve content discoverability and performance.
  • Manage content calendars, publishing workflows, and version control across digital platforms.
• Analytics, Reporting, and Continuous Improvement – 10%
  • Track and review content performance metrics (email engagement, page views, CTR, SEO rankings).
  • Identify opportunities for improvement based on data insights and share recommendations with the Manager, Marketing.
  • Participate in test-and-learn cycles for messaging, subject lines, CTAs, and content formats.
• Cross-Functional Collaboration & Support – 10%
  • Partner with Product, Customer Success, and Sales to source information, gather customer stories, and refine content accuracy.
  • Support internal knowledge and enablement materials as needed (product updates, FAQs, guides).
  • Coordinate with contractors or vendors (writers, designers) as directed by the Manager, Marketing.
  • Assist with event planning, coordination, materials, content development, fulfillment, and on-site engagement as needed.
• Any other reasonable duties as assigned

Qualifications

• Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field; or 4+ years of equivalent professional experience in content development, digital marketing, or communications.
• 2–4 years of experience in content marketing, digital marketing, copywriting, or a related communications role.
• Experience producing and publishing content across multiple digital channels (e.g., web, email, blog, social).
• Experience collaborating with cross-functional teams (e.g., Marketing, Product, Customer Success) to gather inputs and finalize content.
• Experience managing multiple content pieces or tasks simultaneously in a deadline-driven environment.

Requirements

• Experience using CMS platforms (e.g., WordPress, Webflow, or similar) for creating, updating, and publishing digital content, including basic formatting and SEO elements.
• Experience with CRM and marketing automation systems—specifically Pardot / Marketing Cloud Account Engagement—for building email campaigns, landing pages, forms, digital assets, automated nurture workflows, and managing lists, dynamic segments, tags, behavioral triggers, and campaign reporting.
• Experience with digital asset creation tools (e.g., Canva or equivalent) to prepare visuals for email, web, and social channels aligned to brand standards.
• Experience with collaboration and project-management platforms (e.g., Confluence, Jira, Asana, Trello, or similar) to manage workflows, deadlines, and cross-functional reviews.

Benefits

• Competitive base salary.
• Market-leading discretionary bonus.
• Great benefits including medical, dental, vision, STD, LTD, life insurance options, vacation, sick/floater days, CSI or Fx5 Discretionary Bonus, 11 holidays, & 401k.
• Annual health & wellness and work-from-home stipend.
• Regular social events and great PTO allowances.

Company Description

FIVE x 5 (Fx5) is a committed partner in the success of our partners’ spirits operations. We take pride in providing a complete distillery management software solution for their businesses to let them get back to doing what they love: making great spirits.

Fx5 is a wholly held, independently managed subsidiary of Volaris Group, an operating group of the publicly traded buy-and-hold acquisition firm Constellation Software, Inc.

We’re proud to offer our customers a stable, long-term partner by pairing our tailor-made industry solutions with the longevity of Volaris’s 30-year track record of sustained, successful operations.