[Hiring] Content Marketing Manager @Coder

Role Description

We’re looking for a content marketer who plans ahead, builds durable programs, and turns search intent into content that earns attention. This role shapes how Coder shows up in long-form campaigns, enterprise search, SEO, AIEO, and the web experiences that help enterprise buyers and OSS users find us.

You’ll play a significant role in planning, producing, measuring, and improving content programs that perform over time. You’ll partner across marketing and with subject matter experts to move campaigns from idea to launch, keep feedback clear, and make every asset work harder.

• Build and manage long-form content programs, from inception to distribution to measurement
• Lead two connected search programs: one that turns enterprise interest into revenue, and one that turns user interest into OSS installs
• Plan content roadmaps that connect audience needs, product priorities, search intent, and measurable outcomes
• Draft, edit, and publish high-quality assets such as ebooks, reports, guides, landing pages, customer stories, and campaign content
• Collaborate across marketing to support launches, lifecycle moments, demand programs, and web experiences
• Repurpose larger assets into connected content paths that improve reach, engagement, and conversion
• Use search, performance, and audience data to identify opportunities, prioritize work, and improve revenue and OSS conversion paths
• Build repeatable, scalable workflows that keep content programs organized and moving

Qualifications

• Experience managing content campaigns or programs from inception through execution and measurement
• Demonstrated ability to build and run search programs for distinct audiences, goals, and conversion paths
• Strong long-term planning skills and a clear system for organizing complex work
• Strong writing and editing judgment, with a focus on clarity, structure, and audience value
• Confidence partnering with stakeholders, subject matter experts, and cross-functional teams
• A practical understanding of SEO, AIEO, and how enterprise buyers and OSS users discover technical products through search
• A collaborative, organized, and systematic approach to execution
• Flexibility to re-prioritize based on what matters most right now
• Genuine curiosity about AI and examples of experimenting with it in your workflows

Requirements

• Content marketing experience in enterprise DevOps, infrastructure, AI, or agencies serving the space
• Experience creating content for enterprise technology leaders, platform teams, or developer audiences
• Experience with tools in our marketing tech stack, such as DatoCMS, PathFactory, HockeyStack, Buffer, Google Analytics, and Figma
• Experience building topic clusters, content hubs, pillar pages, or long-form editorial campaigns for multiple audience segments
• Experience measuring content influence across search visibility, engagement, pipeline, or lifecycle performance

Company Description

Coder is an AI software development company leading the future of autonomous coding. We empower teams to build software faster, more securely, and at scale through the collaboration of AI coding agents and human developers. Our mission is to make agentic AI a safe, trusted, and integral part of every software development lifecycle.

Our self-hosted AI Development Environment is the foundation for deploying agentic AI in the enterprise. It provides a secure, standardized, and governed workspace to deploy autonomous coding agents alongside human developers, accelerating innovation while maintaining control and compliance. Coder's isolated, policy-driven environments improve productivity, cut cloud costs, and reduce data risks. Developers transition to AI at their own pace using their own tools. Platform and security teams can govern, audit, and manage a great developer experience at scale.