[Hiring] Content Marketing Manager @Driftrock Limited

Role Description

We have strong positioning, a differentiated platform story, and growing proof points. What we need now is someone to translate all of that into content and materials that build Driftrock’s authority in automotive marketing, support the sales team in winning deals, and grow our community of automotive marketing professionals.

This is the first dedicated content and product marketing hire at Driftrock. You’ll work directly with the Commercial & Sales Team, with real latitude to shape how Driftrock tells its story externally and internally. It’s the right role for someone who wants to own the function from day one.

In 2026 we’re focused on three things:

• Expanding into new international markets
• Building the tools that give automotive brands closed-loop visibility from ad spend to vehicle sale
• Growing our new products to enable automated sales qualification

On the content and marketing side, we have clear positioning frameworks, a detailed messaging guide, and strong proof points, but no-one yet whose job it is to turn them into content that builds awareness, earns credibility, and supports the commercial team. That’s what this role is for.

You’ll be coming in at a moment when the foundations are solid but the content machine doesn’t exist yet. There’s a lot to build, and it will be yours to build.

What You’ll Do

• Customer & market intelligence: Research and own Driftrock’s customer and market insights. Translate these into positioning, messaging, and content that spans the full buyer journey.
• Go-to-market materials: Translate Driftrock’s platform capabilities into clear, compelling go-to-market materials, including sales decks, one-pagers, and pitch narratives, that enable the sales team to tell a consistent, differentiated story.
• Thought leadership: Build and own Driftrock’s thought leadership programme, drawing on internal expertise, platform data, and the automotive industry landscape to produce webinars, guides, articles, and social content that grow brand authority in the automotive marketing space.
• Market insight content: Partner with our data team to turn Driftrock’s platform benchmarks and industry data into original insight content, establishing Driftrock as the go-to authority on automotive lead generation, conversion rates, and campaign performance.
• Case studies & proof: Partner with the Commercial Team and Customer Success to produce customer case studies, bringing stories to life in formats usable across sales, events, and digital.
• Sales enablement: Own our sales enablement content, including competitive battlecards, objection-handling frameworks, and conversation guides, ensuring the sales team can confidently position Driftrock against all alternatives.
• Product launches: Own product marketing for new features and product launches, leading positioning, messaging, sales preparation, and launch content for new capabilities as the platform evolves.

Qualifications

• 3–6+ years in B2B SaaS product marketing, content marketing, or a combined role.
• Strong writer across formats, short-form social to long-form guides to sales materials.
• Proven ability to simplify complex technical products into clear, compelling narratives.
• Comfortable using data and benchmarks to build credible, insight-led content.
• A self-starter who can set priorities, work with autonomy, and deliver without hand-holding.

Requirements

• Background in automotive, mobility, or adjacent B2B verticals.
• Familiarity with competitive positioning frameworks.
• Track record in a similar-sized scale-up (20–50 people).
• Familiarity with lead generation, marketing automation, or AdTech.

Benefits

• A fully remote role with a flexible working environment, including some travel requirements for company or team meetings when necessary.
• A holiday entitlement of 24 days, increasing a day each year, capped at 28.
• Budget to attend conferences or courses to further your development.
• Flexibility to take courses or time on personal goals.
• Maternity and Paternity leave with a supportive package.
• Health plan covering medical cover as well as dental, vision, hearing, mental health, cancer, rewards points and more.
• Share options in the company with very favourable option agreements.
• A company pension scheme contribution.
• Discounts and perks with CharlieHR.
• Life Assurance and Income Protection policies.
• Electric Car Scheme.
• Salary Sacrifice.