[Hiring] Content Marketing Lead, Insights @TRM Labs

Role Description

As Content Marketing Lead for Research & Insights at TRM Labs, you will turn the work of our Insights team into reports, articles, and campaigns that customers, journalists, and the wider crime-fighting community read, cite, and act on. You will own a proactive plan for which research stories TRM tells, when, and for whom, and make sure each one reaches the right audience.

The impact you will have:

• Set the research content agenda.
• Build and own a proactive editorial plan with the Insights team that decides which findings become flagship reports, blog posts, social content, or media pitches, using AI to scan the research pipeline and surface the stories worth telling.
• Turn research into a content engine.
• Carry findings from concept to published, distributed content and handle roughly 1 to 3 pieces a week, using AI workflows across review, drafting, and repurposing so quality holds as volume grows.
• Decide the argument, then let AI accelerate production.
• Shape and pressure-test each narrative and its data yourself, then use AI to draft variants, headlines, and channel-specific cuts so more of your time goes to judgment and less to production.
• Own distribution for everything you produce.
• Plan how each piece reaches its audience before it publishes, push it across owned, paid, and earned channels, and use AI to tailor it for social, the newsletter, and executive voice.
• Grow TRM's search and AI-citation visibility.
• Produce the content that makes TRM the cited authority on priority themes, and use SEO and GEO tooling to find gaps and measure what moves.
• Support media outreach.
• Work alongside TRM's head of Comms on journalist outreach for research releases, feed what you learn from coverage back into the content plan, and tune what works for the next release.

Qualifications

• 5+ years of B2B content marketing, editorial, or research-communications experience, with a portfolio of data- or research-based point-of-view work.
• An AI-native approach: you use AI across research review, drafting, repurposing, and optimization, and you build workflows others can reuse.
• Strong editorial judgment and the ability to strengthen complex, technical narratives without sacrificing accuracy, including when AI produced the first draft.
• Experience owning a piece end to end, from concept through publication and distribution, and proactively planning content rather than only fulfilling requests.
• A distribution mindset, with comfort using AI and analytics to measure and improve how content performs.
• The ability to translate technical, data-driven material into clear, engaging content, using AI to adapt tone and format for different audiences.

Benefits

• Estimated base salary range for this role is $140,000-$188,000.
• This role may be eligible to participate in TRM’s equity plan.

Application Instructions

If you’re interested in joining TRM, we encourage you to apply directly. Every application is reviewed by our Talent team.

Before applying, review the job description carefully and highlight the experience and impact that best demonstrate the required qualifications. Please also provide thoughtful and accurate answers to the application questions, as these will be used to evaluate your skills and qualifications for the role.

If you send your resume directly to someone at TRM, we can’t guarantee it will reach the appropriate hiring team. Applying directly is the best way to ensure your application will be considered.

Interviewing with TRM

Our process is designed to understand how you think, solve problems, and deliver impact, while allowing you to evaluate TRM. Most interview processes include a case study, an AI skills assessment, and a Leadership Principles interview.

• Recruiter Intro: Qualifications, motivations, and alignment with the role.
• Hiring Manager: Deep dive into your relevant experience, skills, and impact.
• First Round: 1–2 interviews focused on the skills most critical to the role.
• Final Round: Hands-on case study. This is usually a panel-style session where we go deeper into your craft, problem-solving, and alignment with TRM.
• References: Former colleagues who can provide insight into your work and impact.
• Offer: Congrats! Your recruiter will present the offer and compensation details.

AI Fluency at TRM

AI fluency is a baseline expectation at TRM. We believe AI meaningfully changes how top performers operate. We expect every team member to use AI to accelerate and reimagine their craft, not just automate surface tasks.

At TRM, AI fluency means you are among the top 10 percent of operators in your function in how you apply AI to:

• Accelerate repeatable workflows
• Structure and solve problems
• Improve output quality
• Increase speed and leverage

You will be evaluated on applied AI fluency during the interview process.

Life at TRM

We are building a safer world. That promise shows up in how we work every day.

TRM moves FAST. We are a high-velocity, high-ownership team that expects clarity, follow-through, and impact. People who thrive here are energized by hard problems, experimentation, and continuous feedback. If something takes months elsewhere, it will ship here in days.

Our work sits at the intersection of AI, national security, and fighting crime. The problems are complex, the stakes are real, and the environment evolves quickly. The pace and intensity of the work reflect the importance of the mission. As a result, the way we operate requires a high level of ownership, adaptability, collaboration, and creative problem-solving.

At TRM, you should expect:

• Priorities and targets to change quickly
• Operating with a high degree of ambiguity
• A high level of personal ownership and accountability
• Close collaboration across teams and functions
• Frequent, high-touch communication
• Creative problem-solving and out-of-the-box thinking
• A pace that rewards urgency, adaptability, and outcomes

This environment is energizing for people who enjoy building, solving hard problems, and making progress in situations that are not always fully defined. It also requires thriving in ambiguity, adjusting course as new information emerges, and maintaining focus and positivity in a fast-moving and intense environment.

We also recognize that this style of operating is not for everyone. If you are primarily optimizing for predictability or a consistently balanced workload, we encourage you to use the interview process to pressure-test whether this environment is truly the right fit. We want teammates who thrive here, not just survive here.

If you are excited by meaningful problems, motivated by ambitious goals, and energized by working alongside mission-driven colleagues, there is a good chance you will find TRM to be an exceptional place to grow and contribute.

Leadership Principles

We hire and grow against three leadership principles. They’re the standards for how we operate, treat each other, and make decisions.

• Impact-Oriented Trailblazer: We put customers first and move with speed, focus, and adaptability. We treat every plan like an experiment – test, ship, measure, and iterate quickly.
• Master Craftsperson: We care deeply about our craft. We balance speed with high standards, own outcomes end‑to‑end, and invest in getting better every day.
• Inspiring Colleague: We add clarity and energy, not noise. We bring humility, candor, and a one‑team mindset — giving and receiving feedback to make the team stronger.

Join our Mission

At TRM, we care deeply about our craft. We are looking for individuals who want their work to matter, who experiment with speed and rigor, and who take pride in building a safer world for billions of people. If you’re excited by TRM’s mission but don’t check every box, we encourage you to apply — we hire for slope, judgment, and the will to learn fast.

TRM is a Series C company with $220M in total funding, backed by Goldman Sachs, Bessemer, Y Combinator, Thoma Bravo, and others. Headquartered in San Francisco, TRM operates as a distributed-first company with hubs in Los Angeles, San Francisco, New York, Washington D.C., London, and Singapore.