[Hiring] Content Marketing Lead @Global HR Solutions & Employment Tools for Distributed Teams

Role Description

We're looking for a Content Marketing Lead to own the stories that define Remote and set the standard for what great content looks like across the company.

This is a senior, principal-level role for the most authoritative content voice in the room. You'll set the editorial bar, define the narrative, and produce the work that others measure themselves against — pairing the strategic judgment to decide what Remote should say with the craft to write it yourself.

Your job is to cut through the noise of modern marketing: turn Remote's deep expertise in global employment, payroll, and compliance into content that earns trust and moves people to act. You'll have the autonomy to shape strategy and the mandate to raise the quality of everything we publish.

What you'll do

• Build out our content library.
• Plan and create a coherent, durable body of assets — articles, data stories, interactive tools, guides, video — mapped to the personas and journeys that matter most, and prioritized ruthlessly against impact.
• Shape the stories that define Remote.
• Craft narratives that engage audiences across HR and finance, turning complex topics like compliance, FX, worker classification, and global hiring into content people actually want to read and share.
• Set our thought leadership and storytelling approach.
• Build a distinctive point of view and style that differentiates Remote from competitors and resonates from the CFO worried about an audit to the People leader scaling into a new market.
• Turn data and expertise into content.
• Partner with insights and product teams to find the story in the numbers and build assets that lead with evidence and a defensible thesis.
• Collaborate with experts and execs.
• Interview, ghostwrite for, and package the knowledge of internal experts, executives, and external partners into content that informs, inspires, and converts.
• Own quality and consistency.
• Uphold the standard for craft, voice, and accuracy across everything we publish, and develop a clear view on cadence and channel strategy.

Qualifications

• A seasoned content marketer who has set editorial direction at B2B companies, not just executed it.
• A genuine writer at the top of their craft, with a clear, evidence-led voice and a strong narrative instinct (a journalism or editorial background is a plus).
• Strong commercial judgment: you connect content to a persona, a pain point, a funnel stage, and a measurable outcome — and can defend those choices.
• Fluency across B2B SaaS audiences in HR, finance, fintech, payroll, or compliance-adjacent categories — or the curiosity and rigor to own a technical category fast.
• Comfort with data: you can read a data pack, find the story, pick the hero stat, and brief the visuals that bring it to life.
• A collaborator and interviewer who can draw insight out of busy experts and turn it into something that sounds like them, only sharper.
• Deep self-direction and ownership in an async, globally distributed team.

Application process

• Interview with recruiter
• Interview with future manager
• Interview with team members (no managers present)
• Bar Raiser Interview
• Prior employment verification check

Benefits

• Work from anywhere
• Flexible paid time off
• Flexible working hours (we are async)
• 16 weeks paid parental leave
• Mental health support services
• Stock options
• Learning budget
• Home office budget & IT equipment
• Budget for local in-person social events or co-working spaces

How you’ll plan your day (and life)

We work async at Remote which means you can plan your schedule around your life (and not around meetings). You will be empowered to take ownership and be proactive. Your life-work balance is important and you will be encouraged to put yourself and your family first, and fit work around your needs.

How to apply

Please fill out the form below and upload your CV in PDF format. We kindly ask you to submit your application and CV in English, as this is the standardized language we use here at Remote.

If you don’t have an up-to-date CV but you are still interested in talking to us, please feel free to add a copy of your LinkedIn profile instead.

We encourage folks from all ethnic groups, genders, sexuality, age, abilities, disability status and any other under-represented group to apply, but we prioritize a sense of belonging.

At Remote, we embrace AI as a valuable tool while prioritizing human creativity and authenticity. We look forward to meeting candidates who balance innovation with genuine expertise and experience.

Please note we accept applications on an ongoing basis.