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Marketing
Content Marketing Expert
@S-PRO
[Hiring] Content Marketing Expert @S-PRO
Apr 12, 2025 - S-PRO is hiring a remote Content Marketing Expert. 💸 Salary: unspecified. 📍Location: Switzerland.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
We’re looking for a part-time Content Marketing Expert who is fluent in English and skilled in strategic marketing, specifically within LinkedIn and healthcare IT communities.
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Leverage Organic LinkedIn for Thought Leadership & Outreach
- Create and publish engaging LinkedIn articles on communication inefficiencies in healthcare and how Hubspring solves them.
- Engage decision-makers (CIOs, physicians, practice managers) through insightful posts.
- Participate in LinkedIn groups related to healthcare IT, physicians, and telehealth to expand reach and credibility.
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Leverage Paid LinkedIn for LeadGen
- Create and publish engaging LinkedIn ads to drive new leads and customer acquisition.
- Engage decision-makers with clear offerings to activate requests for demos and/or registrations.
- Promote free 30- or 60-day trials to small physician groups, telehealth providers, surgery centers, and home health agencies.
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Reactivate Previous Clients and Early Adopters Through Email Marketing and Testimonials
- Reach out to previous users who have transitioned to new hospitals or healthcare facilities to introduce Hubspring as a solution for their new workplace.
- Leverage past positive experiences to create internal champions within new organizations.
- Share success stories and reactivation efforts with LinkedIn followers to encourage engagement.
- Gather testimonials from existing customers to publish on website to enhance credibility and trust.
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Engage in Physician & Healthcare IT Online Communities
- Actively contribute to Reddit (r/medicine, r/healthIT), Doximity, and Sermo with valuable insights and solutions.
- Provide answers to common pain points in healthcare communication while subtly showcasing Hubspring’s benefits.
- Build relationships and trust with medical professionals through peer-to-peer engagement.
Qualifications
- Fluent in English with exceptional writing and communication skills.
- Experienced in content marketing, particularly on LinkedIn and within online communities.
- Familiar with healthcare IT and physician workflows, allowing you to create relevant and engaging content.
- A strategic thinker who understands audience engagement and conversion strategies.
- Comfortable working independently while collaborating with the broader team as needed.
- Creative and proactive, always looking for ways to enhance marketing impact.
Requirements
- Previous experience in healthcare, SaaS, or tech marketing (nice to have).
- Proven track record of growing engagement and conversions through content marketing (nice to have).
- Familiarity with LinkedIn analytics and advertising, SEO strategies, and email marketing (nice to have).
- Knowledge of physician networking platforms (e.g., Doximity, Sermo) and Reddit healthcare communities (nice to have).
Benefits
- Flexible schedule.
- Remote work model.
- Medical insurance.
- Paid vacations.
- Paid Sick-leaves.
- Paid State holidays.
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| 📍 | Be aware of the location restriction for this remote position: Switzerland |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
unspecified
|
Remote
Location
Switzerland
|
|
Job Type
full-time
|
Posted
Apr 12, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: Switzerland |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
