[Hiring] Content Marketer @Global Spatial Technology Solutions

Role Description

The Content Marketer position is a strategic, hands-on role responsible for developing compelling content that supports GSTS’s growth objectives across marketing, sales, and brand awareness. The successful candidate will translate complex maritime intelligence and technology concepts into clear, engaging content that resonates with target audiences across the commercial, defence, and public-sector markets.

This role will report to our fractional CMO with a dotted line to our COO, and work closely with the revenue team, product leaders, subject matter experts, and external partners to support demand generation, brand positioning, and thought leadership initiatives.

Key Responsibilities

• Develop and execute a content strategy aligned with GSTS’s business, product, and revenue goals
• Create high-quality written content, including website copy, blogs, case studies, whitepapers, sales collateral, and thought leadership pieces
• Translate technical and data-driven concepts into accessible, audience-focused content
• Collaborate with internal stakeholders to gather insights and ensure accuracy and consistency of messaging
• Support demand generation efforts through content for campaigns, emails, landing pages, articles, and social posts
• Manage and maintain website content, ensuring clarity, consistency, and SEO best practices
• Coordinate content to support events, product launches, announcements, and PR initiatives
• Track content performance and contribute to reporting on engagement and lead impact.

Qualifications

• Proven experience in content marketing, content writing, or a similar marketing communications role
• Strong writing and editing skills with a keen eye for clarity, tone, and structure
• Experience creating B2B content, particularly for technology, data, or enterprise audiences
• Minimum 5 years of experience, including at least 3 years of direct experience in the defence & security sector
• Ability to manage multiple projects and deadlines simultaneously
• Comfort working with subject matter experts to distill complex information into clear messaging
• Familiarity with SEO fundamentals and content performance measurement
• Experience working with CMS platforms, AI, Canva and other marketing tools.

Bonus Points

• Degree or Diploma in Marketing, Communications, Journalism, Business, or a related field
• Experience supporting sales enablement or demand generation initiatives
• Experience with Maritime Domain Awareness, AIS, or SAR data
• Background in ISR, intelligence support, or operational analysis environments
• Experience producing reports or briefings for government or defence audiences
• Proficiency with CRM and marketing platforms (e.g., Salesforce, Mailchimp)

Requirements

• Candidates must pass a criminal background check and provide two professional references.
• All candidates must be eligible for Canadian Controlled Goods Program (CGP) clearance.

Benefits

• Competitive salary and PTO
• 100% employer-paid health and dental benefits for you and your family
• Annual HSA/FSA allotment
• Access to virtual mental and physical health professionals
• Annual professional development spend
• One-time tech allowance

Why Work With Us?

• Remote-first culture: Enjoy the flexibility of working from anywhere in Canada, allowing you to balance your professional and personal life.
• Have a meaningful impact: Join a dynamic environment where your contributions directly influence our products and company growth.
• Collaborative team: Be part of a small, agile team that values positivity, creativity, and open communication.
• Continuous learning: We’re committed to your professional growth, providing opportunities for skill development and staying current with industry trends.
• Exciting industry: Work on cutting-edge projects in a rapidly evolving field, applying your skills to solve real-world challenges.
• Work-life balance: We respect your time outside work and strive to maintain a healthy balance between professional and personal commitments.

Equity, Privacy & Application Information

We are committed to creating a sense of belonging amongst our team. We place an emphasis on fostering a diverse, collaborative, and inclusive working environment. We welcome applications from qualified candidates irrespective of social and cultural background, age, gender, disability, sexual orientation or religious belief.

GSTS offers a competitive salary and benefits package. If you think this challenge is right for you, we encourage you to apply. Please address any questions to [email protected].

Notice of AI Use in Recruitment: At GSTS, we use Artificial Intelligence (AI) to assist in the screening and evaluation of applications to help us better identify relevant skills. GSTS maintains a human-in-the-loop policy; AI is never used to automatically reject candidates. All final decisions are made by GSTS recruiters.

We collect your name, email, phone number, address, resume, cover letter and any other information you wish to provide to assess your qualifications, coordinate the recruitment process, and meet our legal and HR record-keeping obligations.

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