[Hiring] Content & Lifecycle Marketing Manager @Pro Coffee Gear

Role Description

We’re looking for a Content & Lifecycle Marketing Manager who can own the full storytelling engine of our brand across email, lifecycle flows, content strategy, and video-first creative. This role blends creativity with performance:

• Develop content that grows our audience.
• Produce video and written assets that educate and inspire.
• Build lifecycle marketing programs that turn first-time buyers into loyal customers.
• Communicate with customers from discovering us on social or through content, to browsing the site, to making a purchase, to coming back again.

If you love coffee, content, and building a brand people truly connect with, you’ll thrive here.

Qualifications

• 4-6 years of experience in DTC/e-commerce marketing, content, or lifecycle marketing.
• Strong writing skills from conversion-focused copy to brand storytelling.
• Demonstrated experience running email campaigns and automated flows in tools like Klaviyo, Shopify, or HubSpot.
• Experience producing and editing video content (e.g., short-form vertical).
• Ability to manage content calendars across channels with consistency.
• Comfortable with basic analytics (GA4, Klaviyo dashboards, attribution tools).
• Highly organized, proactive, and energized by a fast-paced growth environment.
• No need for management experience.
• Bonus: experience with SEO content, influencer/UGC management, or coffee industry background.

Requirements

• Own the full email and SMS strategy and calendar (campaigns + automated flows).
• Develop segmentation and personalization strategies to increase LTV and retention.
• Build and refine lifecycle programs:
• Abandoned browse & cart
• Post-purchase education
• Loyalty & VIP
• Winback
• Welcome/onboarding
• Design A/B tests to optimize creative, messaging, and conversion.
• Partner with Growth to align emails with product launches and promotions.
• Own the overall content calendar across social, email, landing pages, and UGC.
• Create high-quality content that connects with coffee enthusiasts and café owners.
• Write scripts, website copy, blogs, landing page messaging, and content briefs.
• Build content pillars that establish authority: education, how-to guides, product reviews, comparison content, café buildout content, etc.
• Collaborate with product and growth teams to develop messaging for launches, events, and campaigns.
• Plan, script, shoot, and edit short-form videos (IG Reels, TikTok, YouTube Shorts).
• Capture product demos, educational content, behind-the-scenes footage, and story-driven content.
• Create UGC-style content to support paid ads, social media, and email.
• Coordinate with influencer/UGC creators and edit/repurpose their content.

Benefits

• You’re building the content and lifecycle foundation of a rapidly scaling brand.
• Standing up new processes and tools for things like SMS marketing.
• Direct ownership, autonomy, and creative freedom.
• A passionate community of coffee pros and home enthusiasts.
• Your work directly influences how customers learn, engage, and fall in love with our brand.

How to Apply

Send us:

• Your resume
• 2-3 writing samples or email/flow examples
• A portfolio is mandatory to apply for this role :)