[Hiring] Content and Merchandising Lead @Kingfisher

Role Description

As a Content & Merchandising Lead you are responsible for driving AOV, get to product & add to basket for your specific category on all websites & platforms, for B&Q owned & marketplace products & services. This includes responsibility for the content and data model structure, on-site execution and consistency of products and coordinating launches and working with stakeholders to ensure these are on-time and in-full. You’ll play a key role in driving our digital growth as your role has a direct impact on our customers by supporting their purchasing decision and driving revenue.

• Own the findability and performance of a key product category across websites and devices, driving sales through competitor benchmarking and continuous optimisation.
• Deliver clear, accurate, customer‑first selling content that reflects the brand and maximises SEO impact.
• Use digital insight tools to analyse category performance and improve customer journeys, driving conversion, AOV, get‑to‑product rate, facet usage and bounce reduction.
• Create and govern copy rules for compelling, informative product titles and specifications.
• Manage and optimise all digital selling content for your categories, prioritising activity to maximise revenue.
• Act as the go‑to content expert for your category, leading on technical and product content queries.
• Implement strategic onsite optimisation using CMS and eCommerce tools, improving search journeys, navigation, hierarchy and visual merchandising.
• Deliver structured enrichment plans to enhance product data, imagery, video and vendor‑supplied content.
• Own the quality and timeliness of product launches, including final QA sign‑off to ensure assets meet requirements.
• Identify and resolve product content discrepancies to maintain accuracy and trust.
• Report on key performance metrics, sharing insights and outcomes with the wider business.
• Collaborate cross‑functionally to test, learn and scale onsite improvements as customer understanding evolves.

Qualifications

• E-commerce Experience: experience in an e-commerce environment, with a strong focus on product content, CMS management, and merchandising.
• Analytical: Experience using analytical tools such as Google Analytics, Content Square etc, with the ability to identify trends and translate them into actionable insights.
• Organisational & Project Management: A highly organised forward planner with excellent time management skills, capable of delivering with an uncompromising commitment to quality.
• Communication: Able to build strong stakeholder relationships, tell compelling stories, and translate complex information for diverse audiences.
• Self-Starter & Adaptability: A passionate self-starter who is decisive, able to move with speed, and continuously seeks feedback for personal and team improvement.
• Technical Proficiency: Working knowledge of PIM systems, asset management and CMS.

Benefits

• Award-winning pension scheme
• Bonus
• ShareSave options
• 6.6 weeks holiday
• Payroll giving
• Employee Assistance Programme
• Shopping discounts
• Colleague wellbeing benefits
• …and much more.

Equality and Inclusion

We want to ensure that all employees, future employees, and applicants to all Kingfisher companies are treated equally regardless of age, gender, marital or civil partnership status, colour, ethnic or national origin, culture, religious belief, philosophical belief, political opinion, disability, gender identity, gender expression, or sexual orientation.

If you require any additional support or adjustments to help you make an application, please contact us at:

• [email protected]
• [email protected]