[Hiring] Consumer Services Marketing Account Director @Power Digital

Role Description

As an Account Director, you’ll be responsible for working with clients in the Lead Generation space. A successful candidate will have a broad and varied background with hands-on experience across many digital marketing channels and tools. This role will work to drive performance through integrated marketing tactics across paid, owned, and earned channels. Through a deep understanding of the client’s business, the Account Director will guide and counsel clients on how marketing tactics can drive business outcomes. The Account Director will lead cross-functional account teams of highly talented marketers by working closely to optimize their efforts and provide strategic guidance. In collaboration with Account Managers, they will spearhead service expansions, manage media, craft testing roadmaps and lead tactical pivots when necessary. Additionally, this individual will demonstrate exceptional leadership by gaining trust and providing unmatched strategic insight to their cross-functional account teams. This is an exciting role for a seasoned digital marketer seeking an opportunity to lead innovative, growth-oriented marketing campaigns.

Responsibilities

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Run quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with particular focus on lead quality, funnel conversion, and market-level dynamics
• Work directly with client sales or operations teams to understand what makes a good lead — and build that definition back into targeting and creative strategy
• Own the senior client relationship; QBRs should talk about cost per acquisition, not cost per click
• Coordinate paid search, paid social, SEO, local, and creative teams around a single account strategy
• Consult on geographic expansion and local market prioritization
• Manage retention and expansion; lead renewals; grow MRR
• Build multi-threaded relationships with multiple layers of client contacts
• Work in Iris and nova daily; surface problems before clients raise them
• Coach analysts and specialists; give direct, specific feedback
• Keep Pulse cadence at 100%

Requirements

• 6+ years in lead gen or consumer services marketing, agency or in-house
• Understands lead funnel economics: CPL, lead-to-opportunity rate, cost per acquisition, LTV by lead source
• Has worked with clients who have a sales team and knows how to align marketing strategy to what that team can actually close
• Comfortable with paid search-heavy media mixes and local campaign structures
• Familiar with local SEO, GMB, and review strategy
• Understands the difference between lead volume and lead quality
• Track record of retaining and growing accounts

Key Performance Indicators (KPIs)

• Expansion to Churn Ratio (ETCR)
• Net MRR across portfolio
• Client NPS (8.8+ avg)
• Pulse completion (85%+)
• Power Circuit Certification (annual)

Most Important Things (MITs)

• Team Coaching and Development
• Marketing Strategy, Development and Execution
• Client Retention and Client Revenue Growth

Benefits

• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives