[Hiring] Consumer Growth Lead @Paloma Learning

Role Description

On the heels of an oversubscribed Series A, Paloma is on track to triple again this year. We’ve proven that districts can get parents to build a daily tutoring habit. Now we’re opening a second growth channel: direct-to-parent.

We’re looking for a world-class Consumer Growth Lead to own the launch of Paloma’s consumer motion. Your mandate is broad and bold: to discover the repeatable go-to-market playbook that gets thousands—and soon millions—of parents to try Paloma, build a habit, and pay for the product.

This is not a typical marketing role. You won’t inherit a polished channel mix, a mature brand calendar, or a giant budget. You’ll be Paloma’s consumer intrapreneur: rapidly testing parent creators, homeschool communities, Facebook parent groups, TikTok, referrals, paid social, districts as a distribution channel, and anything else that might unlock growth. The right person brings a marketing skillset to a much more entrepreneurial challenge—A/B testing our way to a scalable consumer business.

You’ll work closely with Paloma’s CEO & Cofounder and partner tightly with product, sales, and customer success. This is a singular opportunity to grab a prime seat aboard this rocket ship!

What you’ll do:

• Own Consumer Growth:
  • Own Paloma’s direct-to-parent growth strategy from first experiments to scalable playbook.
  • Set clear targets for acquisition, activation, trial-to-paid conversion, retention, CAC, payback, referrals, and revenue.
  • Build the weekly growth rhythm: ship experiments, read the data, kill what doesn’t work, and double down on what does.
• Test & Scale Distribution Channels:
  • Build a creator and influencer engine across parents, teachers, reading specialists, homeschool voices, and trusted education experts.
  • Experiment across TikTok, Instagram, Facebook parent groups, homeschool communities, referral loops, paid social, lifecycle email/SMS, landing pages, and content/SEO.
  • Test schools as a parent acquisition channel.
• Turn Insight into a Playbook:
  • Develop positioning, ad creative, emails, SMS, and parent-facing stories that convert.
  • Partner with the product team to improve onboarding, habit formation, pricing/packaging, and premium conversion.
  • Document learnings so consumer GTM becomes a repeatable company muscle.

Qualifications

• 3+ years of consumer growth, performance marketing, lifecycle marketing, product marketing, or founder-like GTM experience.
• Demonstrated success launching or scaling a consumer product, subscription product, mobile app, marketplace, or high-velocity consumer funnel.
• You are a hands-on growth operator and utility player. You can write copy, set up tests, manage creators, launch landing pages, run paid experiments, analyze funnels, and talk directly with users. Whatever you do, you do with excellence.
• Excellent storytelling and copywriting instincts. You can make busy parents immediately understand why Paloma matters.
• You are metrics-driven and analytically sharp. CAC, LTV, activation, conversion, retention, cohorts, payback, and funnel analysis are part of your operating system.
• You are entrepreneurial and scrappy. You enjoy ambiguity, low-budget tests, rapid iteration, and figuring things out before there is a playbook.
• You are profoundly passionate about Paloma’s mission to help parents support their children’s learning and success.

Requirements

• Experience with consumer subscription, freemium, or free trial models.
• Experience in parenting, education, literacy, homeschool, childcare, health/wellness, or another trust-based consumer category.
• Experience building creator/influencer, UGC, community, referral, ambassador, or affiliate programs.
• Experience marketing to parents of young children, homeschool families, teachers, tutors, or caregivers.
• Demonstrated success in a startup or zero-to-one environment.

Benefits

• $90-110K commensurate with experience + performance-based bonus
• Equity in a high-growth, mission-driven company
• Generous, family-friendly health, dental, vision & retirement benefits
• 20 days PTO annually plus federal and company holidays.
• Fully remote team with a vibrant culture. (Everyone says their team is great, but our team and culture are truly magical. You’ll judge for yourself 🙂)
• Personal & professional development funds