[Hiring] Community & Social Lead @Pulp and Press

Role Description

We’re looking for the person who makes Protein Candy part of today’s trending culture: on camera, in the comments, and ahead of the trend. You’ll be the face of the brand and the creative brains behind it.

Protein Candy is redefining the $40B candy category with functional, better-for-you products. Since launching in mid-2024, we've grown into 4,000+ retail doors, including Kroger, Walmart Canada, and Circle K, with thousands more coming online by the end of the year.

Pulp & Press is a legacy cold-pressed juice brand being reinvented. You’ll help bring its social presence back to life, alongside your work on Protein Candy.

This is a creator role with a strategist’s brain. You’ll create most of our content yourself, run our channels day to day, lead our creator and celebrity partnerships, and build a community that actually wants to hear from us.

As a part of our Brand team, you’ll work closely with our leadership team, celebrity investors, and partners across sales, retail, and lifecycle. If you’re chronically online, love being on camera, and can produce a polished shoot one day and jump on a trend the next, this is your role.

What You'll Own

• Be the employee face of the brand
• Own the channels
• Manage our social community
• Lead influencer and creator partnerships
• Produce and edit content across the brand
• Drive cultural relevance
• Grow and measure

Qualifications

• 5+ years creating content and managing organic social for a brand, with proven growth in views, engagement, and community
• Experience as the face of a brand account or building your own following
• Experience running creator and influencer partnerships from outreach to posted content
• Experience producing shoots with talent, ideally including high-profile or celebrity talent
• Natural and confident on camera, with a personality that fits a brand with cool factor
• Strong filming, editing, and design skills (CapCut, Adobe Premiere, Canva, or similar)
• Ability to write sharp, platform-native copy with a feel for voice, humour, and timing
• Knowledge of TikTok, Instagram, YouTube Shorts, and Threads
• Comfortable in Meta Business Suite, TikTok Business Center, ManyChat, and social analytics tools
• Understanding of content licensing, usage rights, and creator contract basics
• Ability to plan campaigns and calendars that tie back to clear business goals
• Chronically online in the best way, and know what’s trending before it peaks
• Available on evenings, weekends, launches, and events
• Ability to travel for trade shows, retail launches, and events (valid passport required for US travel)
• Polished, discreet, and professional with investors, celebrities, agents, and partners
• Highly organized, fast, and resourceful

Nice to Haves

• Background in CPG, snacks, fitness, wellness, or lifestyle brands
• An existing network of creators, talent, and production crew
• Experience with influencer platforms or social tools
• Retail or experiential marketing experience
• Based in the GTA or Southwestern Ontario

Success in Year One

• First 90 days: Taken over our channels, found the Protein Candy voice on camera, and are posting consistently
• 6 months: Launched at least one recurring series our audience looks forward to
• 12 months: Protein Candy has meaningful growth in views, engagement, and followers

How to Apply

Include your resume, plus:

• 3 to 5 short-form videos you filmed, edited, and appear in
• A 60-second phone video introducing yourself to us
• 1 to 2 examples of content you produced or edited but don’t appear in

Applications without on-camera content won’t be considered.

Our Values

• Discipline: Show up ready to perform, even when it's hard.
• Results Oriented: Impact over activity and ego.
• Innovation: Everyone innovates with curiosity—in every role.
• Value Others: We genuinely respect our team, our customers, and our community.
• Excellence: We hold ourselves to a higher standard.
• Diversity & Inclusion: We welcome applications from all qualified individuals.