Role Description
We're hiring a Social Media & Community Manager who treats our brand like it's their own. This is a hands-on, end-to-end role — strategy and execution. You'll own how Brick Me shows up on social media, how we talk with our community, and how we get featured in places that matter.
This isn't a "post 3x a week and call it done" role. We want someone who's genuinely excited about the product, gets the brand voice quickly, and brings ideas we wouldn't have thought of.
Key Responsibilities
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Social media management:
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Run our Facebook, Instagram, TikTok, YouTube, and Pinterest.
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Build the content strategy, plan the calendar, write the copy, schedule posts, track what's working, adjust accordingly.
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Community management:
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Reply to comments and DMs across organic posts and paid ads.
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Answer questions, stay on top of brand-relevant conversations, and pass complaints or feedback to our customer service team.
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Post on Reddit and engage authentically with the communities our audience lives in.
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Influencer marketing:
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Manage brand collabs end-to-end.
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Respond to inbound collab requests, proactively find creators who fit us, negotiate terms, brief them properly, and enforce our brand guidelines.
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Spot the difference between a creator who'll drive real engagement and one who just looks good on paper.
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Content management:
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Curate UGC from customers and video creators.
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Build a content strategy and brief our designers to produce content for organic social and paid ads.
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Know what good looks like and direct accordingly.
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Digital PR:
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Pitch and engage with publications, blogs, and websites to get Brick Me featured.
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Build relationships with editors and writers in our space.
Qualifications
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5+ years of relevant experience managing social and community for consumer brands (DTC ecommerce experience strongly preferred)
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Should have experience with Reddit
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Hands-on experience running Facebook, Instagram, TikTok, YouTube, and Pinterest
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Excellent written English — strong communication skills as the voice of the brand
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Proven track record in influencer outreach and digital PR (not just basic social posting)
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Strategic thinker who can also execute effectively
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Self-starter who works independently and brings proactive ideas
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Passionate about brand-building (bonus if into design, craft, gifting, or personalised products)
Requirements
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Timezone: Minimum 70% overlap with Australian time zone (AEST/AEDT) — this is a hard requirement so we can collaborate in real time
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Start: Immediate
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Engagement: Long-term. We're looking for someone we can build a relationship with, not a short-term gig
Work Arrangement & Expectations
This is a remote role that will be set up as an independent contractor engagement. To ensure alignment and transparency, successful candidates will be expected to:
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Disclose any existing ongoing roles or client work
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Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)