[Hiring] Chief Marketing Officer @High Street Resources

Role Description

We are seeking a Chief Marketing Officer (CMO) to lead the development and execution of a global marketing and brand strategy for a premium financial services platform. This role sits within the executive leadership team and is responsible for positioning the business as a trusted partner for high-net-worth and ultra-high-net-worth individuals, family offices, and institutional investors. The CMO will drive brand authority, client acquisition, and market presence through a combination of strategic partnerships, targeted engagement, and data-driven marketing initiatives.

Key Responsibilities

• Brand Strategy & Positioning:
  • Define and execute global brand strategy within the wealth management and investment landscape
  • Build a differentiated positioning targeting HNWI/UHNWI and institutional audiences
  • Ensure consistency across all markets and communication channels
• Client Acquisition Strategy:
  • Develop targeted acquisition strategies for HNWI, UHNWI, and family offices
  • Build long-term relationship-driven marketing funnels
  • Segment and tailor outreach for private investors and institutional partners
• Marketing Channels & Communication:
  • Manage a multi-channel ecosystem including:
    • Private events and exclusive forums
    • Strategic partnerships
    • Digital platforms and thought leadership
  • Ensure communication reflects a premium, discreet, and high-trust positioning
• Strategic Partnerships & Market Presence:
  • Establish relationships across financial ecosystems, family offices, and private banking networks
  • Lead high-profile events, forums, and industry collaborations
  • Expand presence across key global financial hubs
• Content, PR & Thought Leadership:
  • Oversee production of market insights, research, and investor-focused content
  • Drive PR strategy and executive visibility
  • Position leadership as industry thought leaders
• Digital Strategy & Performance:
  • Lead digital marketing strategy (web, SEO, campaigns, investor communications)
  • Implement data-driven KPIs and performance tracking
  • Continuously optimize campaigns and client engagement models
• Leadership & Collaboration:
  • Build and lead a high-performing marketing function
  • Partner with investment, product, and business development teams
  • Align marketing with revenue and client growth objectives

Qualifications

• 10+ years in senior marketing leadership roles within financial services (wealth management, private banking, fintech, asset management)
• Proven experience marketing to HNWI/UHNWI audiences
• Strong track record in building premium brands and driving client acquisition
• Experience in complex, low-awareness or long sales cycle products
• Exposure to global or multi-market campaigns
• Strong background in partnerships, PR, and high-level events
• Data-driven mindset with experience in marketing analytics
• Excellent leadership and stakeholder management skills
• Fluent English required

Nice to Have

• Experience with family offices or international investors
• Background in fintech or alternative investments
• Understanding of regulatory environments