[Hiring] Chief Marketing Officer @Sparteo

Role Description

Reporting directly to the CEO, the CMO will own the full marketing strategy across the Group. The role is remote, with a strategic responsibility for designing and piloting Sparteo's brand entry into the US market. This is a builder's role: you will structure what doesn't yet exist, challenge what does, and operate with a high degree of autonomy and accountability.

🎯 Brand & Positioning

• Define and operationalize Sparteo's brand strategy across all markets, ensuring coherent positioning as a premium AdTech player.
• Lead brand architecture decisions across the Group's entities and products.
• Design the US brand entry strategy: positioning, messaging, competitive differentiation adapted to the North American publisher and agency ecosystem, without a local team on day one.
• Drive institutional visibility across all major ecosystem mappings.
• Build and maintain a Trust Architecture across all markets: develop Sparteo's reputation on review platforms as a genuine reflection of customer satisfaction and a credibility signal.
• Own thought leadership strategy: industry events, earned media, executive visibility on both sides of the Atlantic.
• Oversee all external communications in coordination with PR partners.

📦 Product Marketing

• Partner with Product and Sales to translate technical capabilities into sharp go-to-market narratives.
• Own the competitive intelligence framework: positioning maps, battlecards, win/loss analysis.
• Drive product launches and define the messaging for each product line by market segment relevant to the US market.
• Align ICP definitions across Sales and Marketing, per geography.
• Own the WordPress plugin growth strategy: visibility on WordPress.org, ecosystem partnerships to accelerate installations, and alignment with publisher communities around the WP stack.

📈 Growth Marketing

• Design and execute a full-funnel generation strategy, with clear KPIs by channel and market.
• Own the marketing tech stack (CRM integration, marketing automation, attribution) and its ROI.
• Define and track revenue-impacting metrics: MQL → SQL conversion, CAC, pipeline contribution, LTV.
• Lead Sparteo's organic and algorithmic visibility strategy, encompassing technical SEO and emerging search paradigms, to establish Sparteo as the go-to reference in AdTech across all channels where our prospects seek answers.
• Orchestrate Sparteo's community presence strategy across the channels where our market's decisions are shaped, and build an Expert Advocacy program that positions Sparteo as the reference solution among independent consultants and sector specialists.

🏗️ Team & Organization

• Build, recruit, and lead the marketing team from remote.
• Define the team's operating model, OKRs, and budget allocation.
• Act as a cross-functional connector between Sales, Product, Data, and Finance.

Qualifications

• 15+ years of marketing experience, with at least 5 years in a senior leadership role (VP or above).
• Full professional fluency in French and English, with direct experience navigating both the European and US market dynamics.
• Proven track record of building a marketing function in a scale-up.
• Experience owning brand strategy and performance marketing simultaneously.
• Strong commercial acumen: you understand pipeline, revenue cycles, and enterprise sales dynamics.

Requirements

• Deep AdTech / programmatic knowledge, you speak SSP, DSP, header bidding, and cookieless without a glossary.
• Having worked in or with the US AdTech or media ecosystem (publisher-side, or platform).
• Experience launching a brand in a new geography without a local team.
• Exposure to multi-entity group marketing (holding structure, brand architecture).
• Previous experience working with a product-led or engineering-led organization.
• A strategic thinker with an 'AI-native' reflex, you excel at deconstructing business complexity into flawless operational blueprints.
• Leadership Profile: Strategic and hands-on, high ownership, low ego.
• Data-driven decision-maker who doesn't hide behind vanity metrics.
• Able to influence without authority across Sales, Product, and C-suite.
• Genuinely Tech-Native in their marketing approach.

Benefits

• Dynamic Remote Culture: Flexible work environment that adapts to your lifestyle.
• Close-knit Team: Collaboration, innovation, and mutual support drive our collective success.
• Vibrant Social Events: Regular social gatherings and company events.
• Rapid Growth: Work with a company in rapid expansion mode.
• Tailored Support: Career development support, including training programs and performance feedback sessions.
• Comprehensive Health and pension plans: Robust health benefits plan.
• Additional Perks: Benefit from the Swile card for meals.