[Hiring] Chief Marketing Officer @BitFortune

Role Description

We are looking for a CMO to own the entire marketing function: growth, brand, acquisition, retention, creators, affiliates, social, community, and content.

• Own the entire Bitfortune brand strategy, positioning, voice, identity, and creative direction.
• Build Bitfortune into one of the most recognisable brands in crypto gambling.
• Own growth across FTDs, revenue, retention, and player quality.
• Build and execute the acquisition strategy across affiliates, creators, paid media, SEO, social, community, and partnerships.
• Improve conversion from click → registration → deposit.
• Improve traffic quality and cut wasted spend.
• Build CRM, VIP, and retention campaigns that increase repeat deposits and player value.
• Build a repeatable system around creators, streamers, and affiliates.
• Own channel strategy, budget allocation, attribution, and performance reporting.
• Build and lead the marketing team as the company grows.

Qualifications

• Proven experience growing a crypto casino, sportsbook, sweepstakes, or similar high-growth gambling business.
• Strong experience across affiliates, creators, paid acquisition, CRM, and retention.
• A track record of scaling FTDs and revenue while improving traffic quality.
• Deep understanding of CAC, ROAS, LTV, retention, attribution, and funnel leaks.
• Strong brand instincts. You know how to build a brand that people remember without turning it into something bland and corporate.
• Comfortable operating in a fast-moving, messy environment.
• Willing to be hands-on at the start and build the team around you over time.
• We do not care whether you have had the title “CMO” before. We care whether you have actually done this.

Requirements

• Success in the first 90 days includes:
• A clear brand strategy, identity, and channel plan.
• Knowledge of which channels, creators, and affiliates are worth scaling.
• Improved traffic quality and deposit conversion.
• Stopping payment for useless traffic.
• A sharper, more consistent, and recognisable Bitfortune brand.
• The team knows exactly what we are doing, and why.

Company Description

Bitfortune is building the next generation of crypto casino, sitting at the intersection of gambling, crypto, creators, internet culture, and community. We aim to become one of the most recognisable brands in crypto gambling, known for being loud, sharp, funny, polarising, and impossible to ignore.