[Hiring] Castrol Digital CCM PU Lead @bp

Role Description

The Digital PU (Performance Unit) Lead has clear accountability for the execution, implementation, adoption, and commercial success of digital tools. While Central IT builds the tools, the MDL ensures those tools are localized, adopted by customers (distributors, workshops, B2B), and ultimately drive more lubricant sales.

The Digital PU Lead delivers change at ground level, working closely with sales teams, distributors, and customers. Accountable for the digital transformation of the PU by prioritizing, deploying, and scaling digital products that solve local customer “friction points” while maintaining alignment with global IT platforms, policies, and procedures.

Acting as the senior conduit between global product teams and local market leadership teams, the role ensures global platforms are deployed effectively while fully addressing market-specific commercial, regulatory, and operational needs. The position provides clear strategic visibility and alignment across business priorities, digital strategy, technology investment, adoption performance, and measurable commercial outcomes.

Accountabilities

• PU Gatekeeper: Reviews global digital projects (e.g., an automated ordering app) and filters them for local relevance.
• Adoption Engine: Leads the effort to get sales personnel, mechanics, and plant managers to use the technology.
• Commercial Liaison: Represents "Digital" in the local leadership team to grow the P&L.
• Local Ecosystem Manager: Manages digital partnerships with local e-commerce players to expand Castrol’s digital footprint.
• Portfolio Leadership: Owns and leads the strategic direction of the market digital product portfolio.
• Local Digital Solutions and Market Needs: Identifies where digital solutions can improve efficiency and support growth.
• Global Product Rollout: Leads the deployment and scaling of global digital products within the market.
• Stakeholder Engagement: Builds trusted, senior-level partnerships across business leadership.
• Product Adoption, Value Realization, and Performance: Ensures measurable impact and drives sustained adoption.

Qualifications

• Bachelor’s degree in marketing, Business, Digital, or Technology-related field.
• Professional certifications in digital marketing, product delivery, or agile methodologies are desirable.
• Minimum 10+ years’ leading large scale multi-region digital transformations or digital change initiatives preferred.
• Proven leadership of complex digital portfolio deployments within fast-paced or multi-market environments.
• Demonstrated success influencing senior executives and driving strategic alignment across multi-site global roles.

Requirements

• Strong background in digital, marketing technology, customer experience, or digital product delivery.
• Practical experience leading local market implementation of global/regional digital platforms.
• Ability to translate customer/consumer insight into clear requirements and product improvements.
• Competence in digital analytics, customer journey mapping, and performance measurement.
• Demonstrated success working in matrix organizations with multiple global/regional collaborators.
• Strong collaboration and communication skills with ability to influence at senior levels.
• Experience working with cross-functional team structures (Marketing, Product, Technology, CX, Sales).
• Change management capability, including training, communications, adoption, and stakeholder readiness.
• Ability to convert complex concepts into actionable plans.
• Strong communication and presentation skills with leadership/gravitas.
• Self-starter, able to operate independently and at pace.
• Resilient, adaptable, and comfortable navigating organizational complexity.

Benefits

• Flexible working options.
• Generous paid parental leave policy.
• Excellent retirement benefits.
• Paid vacation depending on years of relevant industry experience (120 – 240 hours per year for full-time employees).
• 9 paid holidays per year and 2 personal choice holidays.
• Access to health, vision, and dental insurance.
• Life and Short-Term Disability and Long-Term Disability insurance.
• Discretionary annual bonus program and long-term incentive program.
• 401k matching program.
• Pension for eligible employees.

Travel Requirement

Up to 10% travel should be expected with this role.

Remote Type

This position is fully remote.

Legal Disclaimer

We are an equal opportunity employer. We do not discriminate on the basis of protected characteristics like race, religion, color, sex, national origin, sexual orientation, veteran status, or disability status.