[Hiring] Campaign Manager @Prometric

Role Description

The Campaign Manager is responsible for executing and optimizing multichannel marketing campaigns across multiple markets. This role focuses on day-to-day campaign execution, including email marketing, lifecycle campaigns, performance tracking, and the application of AI-powered tools. Reporting to the Senior Marketing Manager, this position translates marketing strategy into launched, measured, and continuously improved campaigns.

Responsibilities

• Campaign Execution:
  • Execute integrated marketing campaigns across email, landing pages, and paid channel support.
  • Support campaigns targeting global markets and audiences.
  • Build, QA, launch, and maintain campaign assets using marketing automation and CRM tools, and AI-assisted workflows.
  • Manage campaign timelines and calendars to ensure on-time delivery.
  • Leverage AI tools to streamline campaign setup, content generation, and workflow efficiency.
• Email Marketing:
  • Build and deploy email campaigns for lead generation, nurture, and engagement.
  • Apply segmentation by audience type, funnel stage, region, and program.
  • Monitor and report performance metrics including open rates, click-through rates, and conversions.
  • Execute A/B testing and apply optimizations to improve performance.
  • Maintain accurate campaign setup and data hygiene in CRM and marketing systems.
• Paid & Channel Support:
  • Support paid campaign execution through asset coordination, QA, and tracking.
  • Ensure accurate campaign tracking, UTMs, and CRM attribution.
  • Partner with senior team members on performance insights and optimization recommendations.
• Collaboration:
  • Work cross-functionally with sales, content, design, and web teams.
  • Communicate campaign status, risks, and results clearly and proactively.
  • Support consistent execution across programs and regions.

Qualifications

• Bachelor's degree in marketing, business, or related field.
• 3+ years of experience in campaign marketing, demand generation, or lifecycle marketing.
• Hands-on experience with:
  • Email marketing and marketing automation platforms (Pardot, Braze, etc.)
  • CRM systems and campaign tracking (Salesforce)
• Strong organizational and project management skills.
• Data-driven mindset with attention to detail.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Familiarity with AI-powered marketing tools or demonstrated ability to learn and apply AI in campaign execution.

Preferred Qualifications

• Experience supporting global or regional marketing programs in K12 education, assessment, credentialing, or B2B SaaS environments, with an understanding of complex buying cycles.
• Familiarity with paid media support and attribution models.
• Experience working closely with sales or SDR teams.
• Experience using AI tools for content generation, campaign optimization, or marketing analytics.

Benefits