[Hiring] Business Unit Lead - Snacking @The Quality Group

Role Description

Own and shape the Snacking strategy of More Nutrition, a leading brand in functional nutrition. Join one of the fastest growing FMCG brands in Germany! We are looking for an experienced product marketing expert to take end-to-end ownership of some of our key Snacking categories and their strategy. Unique opportunity to be part of the journey of growing a 1 billion brand, of which Snacking will be a major growth pillar.

• You develop the Snacking category strategy to take it to a €500m business by 2028 across D2C, retail and Amazon globally.
• You take full ownership of some of our key Snacking categories, managing the existing portfolio and innovation pipeline.
• You define the strategy for which snacking categories to enter next and how.
• You develop go-to-market strategies and marketing campaigns across relevant channels, ensuring seamless execution and performance monitoring.
• You collaborate closely with cross-functional teams, particularly product development and sales, to bring new products to market in line with the brand positioning.
• You stay on top of market trends, consumer insights, and competitive developments, translating data into actionable growth opportunities.
• You drive product launch excellence by building comprehensive rollout plans and coordinating all related activities across departments.
• You oversee product-related budgets, develop pricing and forecasting models, and analyze performance metrics to support strategic decisions.

Qualifications

• You hold a degree in Marketing, Business Administration, or a related field; a Master’s degree is an advantage.
• You bring 6+ years of experience in product marketing management within the FMCG industry.
• You have experience working on a Snacking brand.
• You thrive in a fast-paced, agile environment and take ownership to deliver strong results.
• You have a track record of successfully managing products across their full lifecycle—from idea to launch and beyond.
• You are well-versed in portfolio strategy, consumer segmentation, and product positioning techniques.
• You know how to plan and execute impactful go-to-market and activation strategies, including pricing and distribution.
• You think analytically, enjoy working with data, and are confident in market research, financial analysis, and planning.
• You communicate clearly, present ideas convincingly, and collaborate effectively across different teams and levels.

Benefits

• Flexible working hours and remote work options.
• Attractive employee discounts.
• Subsidy for the E-gym Wellpass.
• Workation.
• Corporate benefits.
• 28 days vacation/year.
• And much more.