[Hiring] Business Unit Lead - Snacking @The Quality Group GmbH

Role Description

Own and shape the Snacking strategy of More Nutrition, a leading brand in functional nutrition. Join one of the fastest growing FMCG brands in Germany! We are looking for an experienced product marketing expert to take end-to-end ownership of some of our key Snacking categories and their strategy. Unique opportunity to be part of the journey of growing a 1 billion brand, of which Snacking will be a major growth pillar.

• You develop the Snacking category strategy to take it to a €500m business by 2028 across D2C, retail and Amazon globally.
• You take full ownership of some of our key Snacking categories.
• Manage the existing portfolio and innovation pipeline and define the strategy which snacking categories we want to enter next, and how.
• You develop the go-to-market strategies and marketing campaigns across relevant channels, ensuring seamless execution and performance monitoring.
• You collaborate closely with cross-functional teams, particularly product development and sales, to bring new products to market in line with the brand positioning.
• You stay on top of market trends, consumer insights, and competitive developments, translating data into actionable growth opportunities.
• You drive product launch excellence by building comprehensive rollout plans and coordinating all related activities across departments.
• You oversee product-related budgets, develop pricing and forecasting models, and analyze performance metrics to support strategic decisions.

Qualifications

• You hold a degree in Marketing, Business Administration, or a related field; a Master’s degree is an advantage.
• You bring 6+ years of experience in product marketing management within the FMCG industry.
• You have experience working on a Snacking brand.
• You thrive in a fast-paced, agile environment and take ownership to deliver strong results.
• You have a track record of successfully managing products across their full lifecycle—from idea to launch and beyond.
• You are well-versed in portfolio strategy, consumer segmentation, and product positioning techniques.
• You know how to plan and execute impactful go-to-market and activation strategies, including pricing and distribution.
• You think analytically, enjoy working with data, and are confident in market research, financial analysis, and planning.
• You communicate clearly, present ideas convincingly, and collaborate effectively across different teams and levels.

Benefits

• Flexible working hours and remote work options.
• Attractive employee discounts.
• Subsidy for the E-gym Wellpass.
• Workation.
• Corporate benefits.
• 28 days vacation/year.
• And much more.

Company Description

The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021.

• ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals.
• Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise.
• TQG’s vision is to help people become the best version of themselves.
• With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life.
• Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees.