[Hiring] Business Insight Lead @Binance

Role Description

Optimize user growth & marketing strategies / analysis based on our current global ecosystem.

• Lead full-funnel user journeys analysis: acquisition → activation → conversion → retention.
• Drive multi-channel user acquisition (KOLs, Paid Ads, SEO, referrals, communities, social etc.).
• Set up & track key metrics: CAC, LTV, retention, conversion, viral coefficient.
• Run rapid A/B tests, iterate growth models, and improve user quality.
• Tailor strategies for local markets with deep user insights.
• Collaborate cross-functionally to bring strategies to life.

Qualifications

• 8+ yrs in user growth / performance / digital marketing.
• Global market experience (MENA, LATAM, SEA, Africa, etc.).
• Strong data mindset, familiar with growth tools & KPIs.
• Internet, Web3, or fintech background preferred.
• Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be a strong advantage.
• Adaptable, entrepreneurial, and hands-on.

Benefits

• Shape the future with the world’s leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle unique, fast-paced projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).