[Hiring] Brand Strategy @Capgemini

Role Description

As a Brand Strategy & Communication Specialist, you will be the strategic brain behind brand storytelling — translating business objectives into compelling brand narratives, positioning, and go-to-market strategies.

• Craft brand positioning, architecture, and personality frameworks for new and existing brands.
• Conduct brand audits, market analysis, competitor benchmarking, and cultural trend mapping.
• Define clear brand purpose and translate it into actionable communication strategies.
• Present strategies with clarity and conviction to internal teams and external clients.

Qualifications

• Strategic thinking with a flair for storytelling and conceptual development.
• Deep understanding of branding communication trends.
• Basic experience with marketing tools, audience segmentation, and brand frameworks.
• Ability to juggle multiple projects with attention to detail and deadlines.

Benefits

• Flexible work arrangements to maintain a healthy work-life balance.
• Career growth programs and diverse professions to explore a world of opportunities.
• Valuable certifications in the latest technologies such as Generative AI.

Equal Opportunities at frog

Frog and Capgemini Invent are Equal Opportunity Employers encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status, or any other characteristic protected by law.