[Hiring] Brand & Social Strategist @Publicis Groupe Holdings B.V

Role Description

The Brand & Social Strategist is responsible for shaping how the brand is expressed and experienced across the full consumer journey, with a strong focus on digital and social touchpoints. This role bridges brand strategy, customer experience (CX), and social ecosystems, ensuring that brand communication is consistent, engaging, and relevant across all interactions — from campaigns to always-on social and CRM.

Working closely with CX, Data, Creative, and local market teams, the role ensures that brand expression is coherent, insight-driven, and effectively embedded into consumer journeys, driving impact across acquisition, engagement, and retention.

Responsibilities

• Brand & Experience Strategy:
  • Define and support the development of holistic brand experience strategies aligned with business objectives.
  • Translate strategic direction into clear brand experience principles.
  • Ensure consistent brand positioning across all touchpoints.
  • Contribute to integrated, cross-channel strategies.
  • Align brand experience with KPIs in collaboration with CX and Data teams.
• Social & Content Experience (Organic Focus):
  • Lead strategic direction for organic social as a core CX and brand experience channel.
  • Define social role within the consumer journey.
  • Provide guidance on content strategy, tone of voice, and platform roles.
  • Establish benchmarks and best practices across markets.
  • Ensure alignment between social activity and broader brand and CX strategy.
• Consistency Across Touchpoints:
  • Ensure a coherent and high-quality brand experience across all digital channels.
  • Support alignment across social, web, CRM, and campaigns.
  • Review outputs to ensure consistency with brand guidelines.
  • Maintain and evolve brand experience frameworks.
• Integration with Consumer Experience (CX):
  • Embed brand thinking into end-to-end consumer journeys.
  • Collaborate with CX and Data teams on journey design.
  • Ensure brand expression is integrated into key moments and touchpoints.
  • Contribute to briefs with a strong brand and experience perspective.
  • Balance user needs with brand identity to create meaningful interactions.
• Content & Creative Collaboration:
  • Drive strong and consistent brand storytelling across platforms.
  • Provide input into creative and content briefs.
  • Guide development of platform-specific brand expressions.
  • Ensure executions reflect both strategy and audience relevance.
• Audience Insights & Relevance:
  • Ensure brand experience is grounded in consumer understanding.
  • Work with insights and data teams to define target audiences.
  • Translate insights into relevant brand and content strategies.
  • Ensure messaging resonates with audience behaviors and expectations.
• Innovation & Trend Leadership:
  • Continuously evolve brand and social experience through innovation.
  • Monitor trends in branding, social, and digital experience.
  • Identify opportunities to improve engagement and differentiation.
  • Bring best practices and inspiration to teams and stakeholders.
• Cross-Functional Collaboration:
  • Drive alignment across teams and stakeholders.
  • Collaborate with Client Leads, CX Strategists, and Data teams.
  • Work with creative, media, social, and CRM teams across markets.
  • Support local teams with strategic guidance and consistency.
  • Participate in workshops and strategic discussions.
• Governance & Enablement:
  • Ensure clarity, consistency, and scalability of brand experience.
  • Maintain brand experience guidelines and frameworks.
  • Provide clear, actionable guidance to markets.
  • Support onboarding and knowledge sharing across teams.

Qualifications

• +5 years of experience in brand strategy, brand experience, social strategy, or related roles, ideally within agency and/or multinational environments.
• Strong understanding of brand as an experience, beyond communication, across the full consumer journey.
• Solid experience in organic social ecosystems and their role within acquisition, engagement, and retention journeys.
• Proven ability to define brand experience principles and translate them into cross-channel strategies (social, web, CRM, campaigns).
• Experience working closely with CX, Data, Creative, Media, and CRM teams in collaborative, cross-functional setups.
• Strong strategic thinking skills, with the ability to prioritize, give clear guidance, and ensure consistency at scale.
• Ability to translate audience insights and data into relevant brand, content, and experience strategies.
• Experience operating in multi-market and multi-stakeholder environments, providing strategic guidance to local teams.
• Comfortable acting as a strategic reference and thought partner, rather than a day-to-day execution role.
• Fluent English required; additional languages are a plus.

Benefits

• Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
• Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
• Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
• Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
• Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
• Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important!
• Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.