[Hiring] Brand & GTM Lead @Goodera

Role Description

We are building the defining brand voice in the corporate social impact space, and we need a creative, strategic, and deeply hands-on Brand & GTM Lead to make it happen. This person will own our narrative from the ground up: what we say, how we show up, what the world associates with our name. You will produce, travel, publish, record, and execute and not delegate. If you understand the social impact ecosystem and have a passion for storytelling that drives both culture and pipeline, this role is for you.

What You Will Own

• Brand Narrative: Define and continuously evolve the company's messaging architecture, brand voice, and positioning across all channels and audiences.
• Content Creation: Write, edit, and publish high-quality content, thought leadership articles, newsletters, website copy, case studies, and social posts, yourself. No ghost-writers.
• Social Media: Own our LinkedIn, Twitter/X, and Instagram presence. Know what is trending, test formats, build community, and grow engagement organically.
• Podcasts: Conceive, pitch, record, and produce podcast episodes including traveling to interview guests, managing production with India-based editors, and driving distribution.
• Events: Conceptualize and execute US-market events, from intimate roundtables to larger conferences. Manage vendors, logistics, and on-the-ground execution.
• Creative Direction: Brief and manage India-based designers and video editors to produce on-brand visual and video content at scale.
• Trend Awareness: Stay ahead of content trends, formats, platforms, creator economy shifts, and bring these insights into our content calendar proactively.

Qualifications

• 4–8 years of brand, content, or marketing experience, with significant exposure to the social impact, CSR, or ESG ecosystem.
• Preferably from or deeply familiar with companies like Benevity, YourCause, Deed, Goodstack, Bonterra, Submittable, or similar mission-driven tech platforms.
• A genuine writer: You can produce a sharp 800-word piece, a compelling LinkedIn post, and a crisp podcast script, all in one week.
• Podcast-native: You are comfortable being on mic, traveling to record in person, and managing post-production remotely.
• Hands-on executor: You do not wait for a team. You roll up your sleeves and get it done - design briefs, event logistics, captions, all of it.
• US-market native or deeply embedded: You understand the US corporate social impact buyer, the nonprofit sector, and the policy/regulatory context that shapes ESG decisions.
• Visually literate: You can give sharp feedback to designers, identify what makes a thumbnail work, and have a strong point of view on aesthetics.
• Connector & networker: You know or can quickly build relationships with podcast hosts, journalists, event organizers, and thought leaders in the space.

Nice To Have

• Prior experience building a brand function from early stage (seed to Series B).
• Existing relationships with social impact influencers, nonprofit leaders, or CSR press.
• Video editing or production experience (even basic), so you can give precise direction.
• Experience with tools like Notion, Beehiiv/Substack, Riverside.fm, Canva, Figma, and social scheduling platforms.

What Success Looks Like (1st 6 Months)

• A clear, differentiated brand narrative document that the whole company rallies behind.
• 3+ podcast episodes recorded, produced, and distributed.
• A consistent social content calendar running with measurable engagement growth.
• At least 1 flagship US event conceptualized and executed.
• A content engine running with India-based team — briefed, produced, and published on cadence.

Compensation & Perks

• Competitive US-market compensation with performance-linked upside.
• Travel budget included.
• Full flexibility on location within the US.

Why This Role?

You will be the first dedicated brand voice we have had, which means you write the playbook. The social impact sector is at an inflection point, and our company sits right at the intersection of technology, corporate responsibility, and measurable community outcomes. This is a rare chance to shape the narrative of a category, not just a company.